A Green Printer dispatch.
This week, greenwash fatigued bloggers (Gawker describes it as improbable a real news item as ‘the hot dog industry going vegetarian’) and non-profit spokespersons turned a skeptical eye on a group of direct marketing companies called the Green Marketing Coalition (GMC). Corporate clients, including Microsoft, Washington Mutual and OptimaHealth, are also in on the initiative.
GMC’s goal? Altruistic enough. According to the New York Times article “Direct marketing goes green. No, really”, these marketers are joining hands and taking small, albeit very conservative, steps to make an inherently unsustainable practice (i.e. sending wads of personal junk mail) at least a little bit greener. We have already written about junk mail solutions and naughty, catalogue-sending companies before and so we were curious about what best practices the industry funded group came up with. Read the rest of this entry »
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