Raising kids into “Forest Citizens”: Get funky, go green, get active with kids

19 08 2008

Above: The Secret Life of Paper – A Project of INFORM, Inc.

A www.greenprinteronline.com dispatch.

INFORM does it again just as parents can once again embrace the “most wonderful time of the year- the Staples Inc. version“. In other words, it’s back to school time for the kids.

My assumption is that kids are already well ahead of their parents in terms of incorporating green living (with less fuss than adults) into their lives and those of their peers. In fact, kids often pressure parents to recycle, according to a study published in the BBC.

Still, raising children to be good citizens and those that can quickly make the link between paper usage, recycling, deforestation, government action and climate change later in their life (I coin these savvy “Forest Citizens”) is not easy but it is well worth it on many levels. Here is who we are watching to help us raise good Forest Citizens as we embark on the craziness of the school year: Read the rest of this entry »



Three widgets to measure and help your ‘sustainability bottom line’

12 08 2008

A www.greenprinteronline.com dispatch.

You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget – a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ. Read the rest of this entry »



Busted! Three myths about recycled paper and Bank of America hits no. 1

1 08 2008

A www.greenprinteronline.com dispatch.


Myth no. 1: The paper production industry is low on the GHG emitter totem pole.
Not so, actually the paper and pulp industry is the third largest polluter in both Canada and the United States. The Green Press Initiative (GPI) states that one of the biggest benefits of using recycled fiber is that it emits 38 percent less GHGs. Recycled fiber also uses 44 percent less energy to produce, and conserves up to 34 mature trees for every ton replacing virgin fiber.
Read the rest of this entry »