Ecopreneurs to play a key role in Friedman’s “Hot, Flat, and Crowded”

27 11 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

The next big green

I’ve been seeing a lot of Thomas Friedman on the tube talking about his book Hot, Flat, and Crowded. The three-time Pulitzer Prize winner is getting a lot of buzz stressing the necessity of a green global industry. Ecopreneurs are key in developing innovative solutions to deal with the tremendous global environmental problems.

The book title refers to the convergence of global warming, the rise of the middle class, and the exponential population growth. These factors drive the following five trends over their tipping point:

  • Energy and resource
  • Petro dictatorship
  • Biodiversity loss
  • Climate change
  • Energy poverty

In our culture of convenience, so many people want to help the environment – if they can keep all of their luxuries; they want to green their habits – if it’s convenient enough; they want to buy green products – if it’s easy enough to find. But this attitude won’t fly anymore with the problems we are facing. Read the rest of this entry »



Q&A: Like Obama, Like Business – Drying yourself clean after greenwashing

19 11 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

Obama, quite literally, has the weight of the world on his shoulders. His consistent rhetoric and his positive impacts in the community played a big part in his landslide victory. Now everyone is watching him closely to see if he delivers on what he promised to the public. After all, when it comes to credibility, actions speak louder than words, and people judge companies the same way.

Since green has gone mainstream, there are a lot of companies who have been greenwashing, spending money or time on giving the appearance of being green instead of spending resources to alleviate environmental impact. The environmental marketing company TerraChoice released the study “The Six Sins of Greenwashing“, which found that 99% of 1,018 common consumer products randomly surveyed were guilty of greenwashing. That’s a lot of lying.

Read the rest of this entry »



Obama: “We can’t solve global warming because I f—ing changed light bulbs in my house”

11 11 2008

The green we need

A www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat. 

When Barack Obama delivered his speech on November 4, 2008, he mentioned the challenges of a planet in peril and the worst financial crisis in a century. In the spirit of collaboration, he called upon all Americans to “join in the work of remaking this nation.”

 You can now check out the Clean Tech for Obama website. Cleantech and Green Business for Obama (CT4-O) is a self organized, volunteer based constituency group supporting the Obama campaign. Read the rest of this entry »



The Jaded (Green?) Screen: Is the paperless office not ‘engaging’ enough?

6 11 2008

 

A www.greenprinteronline.com dispatch. 

A post by contributing writer Melissa Chungfat.

The dwindling economy isn’t the only thing that’s hurting company profits  it’s also the widespread lack of employee engagement. The Towers Perrin firm conducted a global workforce study of employees around the world, and only 21% of employees surveyed were engaged in their work. The study reported that the more employees were engaged, or willing to go the extra mile to help their company succeed, the better the financial results.

But even before the economic meltdown and the lack of employee engagement, many companies felt they had to choose between economic success and the environment. Can the case of economy vs. environment be settled? Read the rest of this entry »