Q&A: Like Obama, Like Business – Drying yourself clean after greenwashing

19 11 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

Obama, quite literally, has the weight of the world on his shoulders. His consistent rhetoric and his positive impacts in the community played a big part in his landslide victory. Now everyone is watching him closely to see if he delivers on what he promised to the public. After all, when it comes to credibility, actions speak louder than words, and people judge companies the same way.

Since green has gone mainstream, there are a lot of companies who have been greenwashing, spending money or time on giving the appearance of being green instead of spending resources to alleviate environmental impact. The environmental marketing company TerraChoice released the study “The Six Sins of Greenwashing“, which found that 99% of 1,018 common consumer products randomly surveyed were guilty of greenwashing. That’s a lot of lying.

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