Ecopreneurs to play a key role in Friedman’s “Hot, Flat, and Crowded”

27 11 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

The next big green

I’ve been seeing a lot of Thomas Friedman on the tube talking about his book Hot, Flat, and Crowded. The three-time Pulitzer Prize winner is getting a lot of buzz stressing the necessity of a green global industry. Ecopreneurs are key in developing innovative solutions to deal with the tremendous global environmental problems.

The book title refers to the convergence of global warming, the rise of the middle class, and the exponential population growth. These factors drive the following five trends over their tipping point:

  • Energy and resource
  • Petro dictatorship
  • Biodiversity loss
  • Climate change
  • Energy poverty

In our culture of convenience, so many people want to help the environment – if they can keep all of their luxuries; they want to green their habits – if it’s convenient enough; they want to buy green products – if it’s easy enough to find. But this attitude won’t fly anymore with the problems we are facing. Read the rest of this entry »