Words that Work: What To Write When Marketing Green

10 12 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

Every single word counts when it comes to marketing. How you package your brand with words and images has a strong influence on how people perceive your company.

But before I dive into which words can work for your product or service, always keep in mind that your company’s credibility is the first priority. Otherwise, it will affect how receptive people are to your words and any attempts to ‘pull the wool’, so to speak, over a target market’s eyes can backfire. Read the rest of this entry »