Let’s Get Digital: From YouTube Ads to Mighty Pixel Productions

16 06 2009

A www.greenprinteronline.com dispatch.

Think back to the ads you actually remember. The infamous Mac versus PC ones. The award-winning Mr. W ad with a touching twist. More than likely, the videos were made by former professionals in the film industry. Not convinced?

Just check out the list of credits behind the two to three minute YouTube teasers on GreenWorldAds. Many hail from a history of doing independent film work or music videos. Read the rest of this entry »



Green Printer interviews entrepreneur Carmon Spagnola of m

10 06 2009

A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m.

1. What made you want to start m?
I started m because I was a frustrated consumer.  I decided that  if I want to have access to smarter, more beautifully designed, more  responsible products and amenities for my home and family, I was going to have to create more demand.  Markets are a bit of a chicken-and-egg  relationship.  Many retailers will tell you that they only provide  what their customers want.  That is only part of my modus operandi. I want to showcase the possibility of a better performing future, so  much of what I sell and promote is currently considered ahead of the market.  But how will the market know what it wants if we don’t inspire it to want more?
Read the rest of this entry »



Ads Made of Sea Water: Three reasons to re-imagine your design

3 06 2009

A www.greenprinteronline.com dispatch.

This week, we scoured Google, we marveled and finally chose three design resources, trends and case studies from around the globe that inspire in their boundary pushing work. You’ll probably re-think using the colour green in your branding palette. And that’s a good thing.

1. Did you ever wonder what all those old marketing posters for saving the endangered spotted owls could be made out of? In 1980s, you could have conjured nasty words like ‘subterranean chemicals’ or ‘volatile organic compounds‘ (VOCs). Read the rest of this entry »