Marketing With Eco-Friendly Brochures

27 01 2010

In a newly eco-conscious business world, an environmentally friendly image can make the difference between profit and loss. One of the quickest and most effective ways to let your customers know your business is environmentally friendly is using an eco-friendly printer for your marketing materials, especially for brochure printing.

Being environmentally conscious as a business has become a mark of a forward thinking, responsible and profitable businesses. Besides helping the environment, using eco-friendly brochures is a cost effective, efficient way for new businesses to attract consumers with their environmentally friendly image, or for old businesses to update and improve their image.

It only takes something as small as a tiny icon on the back of your brochure to give consumers the impression of an eco-friendly business. Many images, such as the ubiquitous recycling label or the tree shaped “post consumer waste” label are commonly recognized and are the fastest way to promote an environmentally friendly image. Since people tend to hang onto brochures anyway, it is easy to capitalize on that image by putting a note on the back asking consumers to recycle their brochure when they are finished with it, or making it out of a material that is easily reusable for another purpose.

Eco-friendly materials have come along way from simple recycled paper. Rather than simply relying on color printing to grab consumers’ attention, why not use a more visually and tactilely attractive material? Many higher end eco-friendly printing shops can provide paper made out of materials as exotic as banana plants, coffee, or even rocks. Using such an unusual material for brochure printing can be really eye catching to consumers and opens up the door for very creative marketing that sticks with customers.

Even more traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Made of sustainable materials like corn and soy, these inks provide the same quality of color printing as traditional inks, and can be a subtle, but effective way to include an environmentally friendly aspect to your marketing. In the long run, using eco-friendly inks or an eco-friendly printer can even save money, as the ink cartridges are refillable and reusable.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool. While still affordable for companies, eco-friendly brochures are not only an attractive way of marketing, but also give consumers more confidence in your company.