The Green Paper Making Process

25 06 2014

Paper has been a part of the human culture for generations since the Chinese invented it in 105 AD. Paper became a highly demanded commodity in 1453 with the invention of the printing press. The materials used to create it included linen and old cotton. These soon fell out of style as there were not enough raw materials to sustain the growing demand. It was not until 1719 that paper was first made out of wood pulp. Then, with the invention of a machine that created sheets of paper in 1806, modern paper-making finally came into existence. Being unsatisfied with the constant need to abuse natural resources, a recycled paper making process was created. The following steps is how Green Printer describes this process.

Step 1: Collect the Paper
Clean paper (free from food and other contaminates) is collected by a recycling company and transported to the local recycling center. Once there, the paper is sorted, wrapped tightly in large bales, and shipped to a paper mill where it can be processed and turned into new paper. When it arrives, the paper is sorted into stacks of the types of things in can make (such as cardboard or newspaper). 

Step 2: Pulp the Paper
When it is time to process the paper, it is loaded onto a conveyor belt that moves it to a machine known as a pulper. This pulper cuts the paper into tiny pieces, mixes it with a combination of water and chemicals, and heats the mixture in order to break down the solid matter into bits known as fiber. This mixture is called pulp. The pulp is filtered through screens to remove tiny bits of contaminants like glue.

Step 3: Wash the Paper
Now that pulp is fully processed, the recycling center washes or deinks the paper. This generally involves spinning the pulp in a cylinder to separate out staples and other debris. The pulp is then rinsed with water to wash out the final pieces of unwanted material.

Step 4: Beat the Paper
Final refinement happens when the pulp undergoes beating to cause the fibers to swell, making them ideal for the final step in making paper. If the paper needs to be white or colored, the bleach or dye is added during this step.

Step 5: Produce the Paper
The now clean pulp mixture is sprayed onto a large screen and moved through machines that press out all water, leaving nothing but new sheets of recycled paper.



10 Benefits of Using Postcards for Branding Events

19 06 2014


Postcards
are the perfect marketing tool. This is especially true when you use high quality and eco-friendly postcards as the ones offered by Green Printer. Using postcards to invite guests to a branding event is better than simply using social media. If you have a well-targeted mailing list you will go far. So, here are ten reasons why postcards are perfect for inviting people to a branding event.

1. If you turn your postcard into a response card you could also get your customers to refer friends. This can potentially double your clientele for the price of one client acquisition.

2. Let’s say your brand event is a charity drive, postcards are able to encourage customers to drop by. You can market your event by giving them a per-donation discount.

3. On your invitation you can include featured products. You can also include coupons which will entice customers to make a purchase at the event.

4. You can send postcards with VIP access to your branding event. This way your clients feel special and more inclined to show up to the event.

5. You can handout these postcards at physical locations that social media could otherwise not reach. Some of these places include grocery stores, book clubs, restaurants, and others.

6. If you mail out postcards, most people will probably stick them on their refrigerators. This creates repetition and serves as a reminder of your brand every time they go to the kitchen.

7. Sending postcards is a way to stand out. As most brands use social media, your brand will create a more personal bond with clients, which will make customers flock to you.

8. Nothing helps you stay in touch better than postcard marketing. In fact, for each event, you can send a postcard to past customers to let them know you’re thinking of them.

9. While you’re inviting prospective clients to your branding event, you can introduce new services or products at the same time. This is one of the reasons the postcard is so versatile.

10. Finally, postcards are the best way to generate leads and target accounts for your business. You’ll find you get more business than you ever did with social media.

Operating a small business is not always the easiest thing to do. However, with the right tools, you’ll do great. Postcards are the one marketing tool that will set you aside from the rest.



Promoting A Brand Offline

12 06 2014

Branding is a key element to succeeding in today’s business world. This is true for both corporate and personal brands. A recognizable brand helps build business and create interest in your company. However, this is not an easy task to accomplish. Branding requires dedication and patience. There are several online tools that can be used to reach your target audience and develop a strong brand imagine. Having said that, it is important to keep in mind the fact that most brands are trying to gain online attention which fills online tools with noisy. This makes it difficult to reach your desired target audience seeing as they are always bombarded with messages from many different sources. So how can your brand stand out? Green Printer explored some of the most affordable offline tools available to growing organizations that are looking to gain market presence.

One popular way is a postcard. Everyone gets their mail Monday through Saturday and what better way to get your company out there than by making cool and creative postcards. They need to be attention grabbing and they need to make an impact. You need to make sure it is not just something that can be thrown away, dismissed, or overlooked. It needs to be flashy and it needs to make a positive impression on the consumer. The more creative you get, the better.

Other ideas include bookmarks and greeting cards.Most people read it and what better way to get their attention than with a bookmark. This way, every time they are reading and looking at their book, they will be reminded of your company. That is the ultimate goal at the end of the day, isn’t it? You want to be on someone’s radar and you want to garner someone’s attention. You don’t want to beat them over the head with your ideas and your brand but you want to stick out. This is also done with greeting cards which send a warm message and just make people feel good.
The main goal when implementing a branding strategy is to be creative and think outside the box. Social media and other online tools are beneficial but not everything. It is crucial to use offline tools to get past the noise of online branding.


Printing Options: Digital vs. Offset

4 06 2014

 

A common topic among Green Printer‘s customers is whether to use the digital or offset printing technology. These are two different printing options that have distinct advantages and disadvantages. The lists below explain the benefits of each option:

Benefits of Digital Printing

  • There is no setup (printing 500 or less copies is less expensive than offset)
  • Turnaround is faster which helps meet strict deadlines
  • Plate Creation is not required

Benefits of Offset Printing

  • Moderately better image quality
  • Wider range of Media Handling that allows printing on various surfaces
  • Larger volume printing offer less expensive printing costs

There are six factors that dictate whether to use a digital or offset printer. These factors are as follows:

Turnaround: Digital printing is better for meeting strict deadlines. This type of printing is considerably faster than offset. Offset printing typically takes more time as a result of set up and plate creation.

Quantity: Small or medium sized runs are better suited for digital printing. Longer runs that require high quantity are best suited for offset printing.

Proofing: Setting up a proof for an offset printing run can be expensive. However, digital printing only requires one sheet that is prepared beforehand. This process is easily duplicated after approval.

Color Matching: Digital and Offset presses generate similar results when using CMYK. However, SPOT colors or Pantone is preferable to offset presses. Offsets uses liquid color ink which provides more accurate matching.

Paper Selection: Digital printing can top out at 350 GSM. Offset printing, on the other hand, can include heavier stock. Offset printing includes more substrates and larger sized sheet selections.