Five Details to Consider When Choosing a Web-to-Print Provider

10 07 2014

The best web-to-print company is the one that produces work that most closely relates to what you need. All services are different, so you need to make sure that you know what you want before committing to a company. Green Printer defines each of the services below as the most important when choosing the best printing provider for your business.

web-to-print

Turnaround Time
The turnaround time on a web-to-print service is the first place you need to look. The company that works slowly may put out great work, but that work is useless if it never comes in on-time. You should always ask what the expected turnaround time for your specific products will be.

Customer Service
If you have a good relationship with a business, you are more likely to enjoy working with them. When you are not getting quality customer service from a printing firm, you will not care what the final product looks like. If a business is making you wish the job was over so you do not have to work with them, you need to go elsewhere.

Online Design
Any company that offers online design features is one you should look at closely. When you get to complete your own design online without waiting, you can get the jobs done much quicker. Also, online design gives you a perspective you may not have had when you began looking for services to complete your printing.

Samples
It is very difficult to determine what your end product will look like based on online photographs. Ideally, you will be able to see physical samples of what the printing company can create for you. This will allow you to determine if the quality of the products are at par with your expectations or if you should shop elsewhere. It is always better to be safe than sorry.

Bonus: Environmentally-friendly Product Offerings
As discussed in earlier posts, most printing companies do not offer environmentally friendly alternatives. Your business could greatly benefit from providing your customers with eco-friendly marketing collateral. This gives you the competitive advantage of being a responsible corporate.



Five Tips for a Successful Direct Mail Campaign

3 07 2014

Direct mailing campaigns allow you to send marketing campaigns out to a large audience of individuals at one time. However, you don’t want to simply litter the area with mailings; you want to garner responses from the public by boldly and proudly display important information. Green Printer highlights the following five elements as crucial for a successful direct mail campaign.


Company Name and Contact Information

While these details seem obvious, some campaigns obscure this important information. Interested parties should be able to quickly spot the name of your company as well as a phone number, email address and physical address. This information makes it easier for potential customers to come visit your shop or to send you questions as soon as possible.

Promotional Message
You  need to decide what the focus of this particular marketing campaign. Whether you want to let individuals know about a new product that is coming up or promotional item that you’ll be offering at an upcoming sale. Don’t go on and on with this promotional message; make it short and sweet. This will help in  obtaining the desired attention of your target audience members and hold their gaze.

Your Logo
The logo or symbol is an important part of the direct mail campaign because it is how people will identify your company. When they are walking down the street past your store or browsing through another circular, they will connect your logo with the products and goods that you offer and the service they received at your last promotion or sale.

How to Redeem The Promotion
If you do not include information on how to redeem the promotion in a clear spot on the direct mailing campaign, then your customers are not going to take the time to look around for it. Also, do not hide details that the public needs to know. For example, if they need to buy items that equal a certain value to qualify for the promotion, let them know before they come to the store.

Color and Design
The content could be the most wonderful promotional material in the world, but if it gets lost in a box filled with other advertisements, it serves you no purpose. Use bright colors and/or large fonts to announce the sale. You might also include a promotional pen or other small item along with it