Aurora Design: A candid look at eco-design and dealing with green curious clients

26 02 2009
A praise of baby steps
By Jutta Lehmer of Aurora Design.

When I first became interested in greening my graphic design business I quickly felt overwhelmed by all the resources out there. Don’t get me wrong. It’s great we have so much paperless information at our fingertips to find answers to the most unusual questions. At some point I had to just do it. Before I even changed me web site to green, I gently tried to direct my customers to recycled paper and non-toxic inks for their print jobs and it actually worked in a number of cases even though unfortunately it’s not necessarily always the budget-conscious choice.
At the same time, I don’t like to make my clients feel bad if they don’t want to spend more. Who am I to judge, they may do their green share in other ways. Still simply letting them know and getting a quote to compare is what I can do persistently and maybe next time they’ll come around.

I can also create awareness about email marketing versus printed direct mail pieces and have had successes with this strategy. Promoting the use of less paper is a good issue I have started to ‘preach’ about.  A friend of mine who is a college professor said I inspired her and she now lets her students email their papers and she edits them with the tracking feature. That’s a lot of paper saved.

All the little stuff may seem like baby steps or even “greenwashing” to some (green washing is a new term for companies who pretend to be green).But I really have to say that it’s okay to do baby steps to go green. It’s just better than to give up. So in my own blog on my web site I share little stories about something green that people can do and I encourage them that it matters. We need acknowledgment that what we do matters, that our actions count.

There is no use in making people feel bad about what they don’t do (yet). For me, it’s about my own journey to go further in my own efforts – in life and in business. Like with any changes, a slower approach is more likely to work than a radical one. If you haven’t exercised at all and you start running a marathon the next day, it’s not likely to be successful. Get good at changing one habit at a time and then master the next one. Over time you’ll get there. I also want to meet people at the level of green or ‘ungreen’ that they are at. Just offering alternatives to what they have been doing creates an awareness of possibilities. To reconfigure the mindset to green is where it all starts. That’s what Aurora Design’s mission is about.
Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

Want to know how much greenhouse gas, trees and wastewater you can save by using affordable, eco-friendly paper products? Find out and keep track of your organization’s environmental savings today by adding Green Printer’s Eco-Calculator widget code to your blog or website.



8 responses to “Aurora Design: A candid look at eco-design and dealing with green curious clients”

27 02 2009
UsedpcGames (07:30:54) :

Nice design, like it

2 03 2009
CasinoKeno (08:22:50) :

me too, lets get green!!

4 03 2009
AllFreeOnlineGames (07:26:28) :

Like it too, good post

5 03 2009
DownloadableOnlineGames (07:38:36) :

haaaaaa… so cute, I love it

5 03 2009
Bill Ruesch (14:26:45) :

You may not know this but the printing industry has made giant strides over the last 30 to 40 years to go green. In buying printing nowadays you will without even knowing it use ink that will have some percentage of vegetable content, use paper that uses some percentage of recycled fibers, and get paper from mills that buy wind power credits. The list goes on, and on.

When recycled papers first starting showing up in the 70’s they were a disaster. They looked terrible, and printed badly. Since then the science has improved to the point that I would defy anyone to tell the difference between one with recycled fibers and one without, that is if you could even find one without.

My whole point is for those customers who can’t afford to “go green” the surprising answer is they are already doing it. They are doing it, but aren’t getting credit for it. If they need proof to show their customers, or employers, the recycled “bugs” are available to incorporate into your designs with whatever percentage of recycled fiber the stock contains.

If you have other questions or comments you can check into my blog:

6 03 2009
FullVersionGameDownload (10:10:41) :

Good post

10 03 2009
BuckysCasino (07:06:59) :

Nice post, very good design

27 10 2009
Rita | Creative Graphic Design (05:27:02) :

This is a great way for graphic designers to show their pro-environmental support. Love the art by the way.

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