First Driverless Car Hits the Road

27 08 2013


Green Printer Online Dispatch

While vehicles with hybrid or fully electric engines are nothing new, one Asian nation now holds an interesting new auto-related title: The first to have a completely driverless vehicle hit the road.

The shuttle carts passengers between Nanyang Technological University (NTU) and JTC Corporation’s (JTC) CleanTech Park in Singapore. And on top of not needing anyone behind the wheel, the vehicle is also entirely electric and doesn’t burn an ounce of fuel on its two-kilometre trek between the two institutions.

The shuttle, named NAVIA, was borne from a partnership between NTU, JTC and Induct Technologies, and will be tested by the university’s Energy Research Institute. The institute will optimize the vehicle over the next two years, work out any potential bugs the shuttle might have with navigating through traffic and will be implemented as an entirely autonomous mode of transportation. The presence of the shuttle on Singapore’s streets could be the harbinger of many more green-energy, driverless vehicles to come.

 



How To Buy a Green Home Printer

22 08 2013

Green Printer Online Dispatch

A number of appliance manufacturers have been quick to jump on the sustainability bandwagon. But there’s a room in the typical Canadian home that many don’t consider when looking to go green: the home office.

Particularly in heavy-duty home offices, appliances can eat up energy (consider all the scanners, fax machines, printers and computers). But it’s possible to cut your energy consumption by simply investing in a printer that gets the green seal of approval.

Here are some recommendations about what to look for when printer shopping:

Look for labels

When comparing brands and models, check to see if the printer you’re eyeing is certified as being energy efficient. Is it EnergyStar certified, for example? Does it have EPEAT certification? There are a number of “green” labels to watch for, and such certifications will ensure the appliance won’t eat up excess electricity.

Go for All-In-One

Although you may only be in the market for a printer, consider condensing a few of your office appliances into a single machine. Most major brands now carry numerous models of printers that also scan, copy, fax and perform other functions. Not only does going for the all-in-one option save energy, but also space.

Find Additional Eco Functions

Many newer models of printers now feature an ink-saving mode, which will prevent changing those pesky cartridges too often. Some models also have a “sleep” mode, which cuts back on wasting electricity should the printer be left on.



Customer Spotlight: Green Banana Cards

20 08 2013

A love of postcards and graphic design is what originally inspired Virginie St-Jean, owner of Green Banana Cards, to attempt to turn her two passions into a business.

During her planning process, she decided to be realistic about the fact that Joe Schmo on the street isn’t necessarily interested in buying packs of beautifully designed postcards. However, if she differentiated her cards in a very unique (and Canadian way), her idea might just be viable.

“Since postcards are not as popular as they used to be with the general public, I thought that the only way to be successful selling postcards was to create a novelty product,” she says.

So, she began by designing a moose into her first product. Customers who receive the card can cut out the various parts and assemble them into a three-dimensional paper moose. And as the popularity of the product grew, she added on other animal designs, including a puffin, wolf and mammoth. St-Jean is currently up to 14 designs total, and has plans to add animals from Down Under to her line of cards in the spring.

Her designs are ordered wholesale for gift shops all over the U.S. and Canada, and she also offers smaller custom orders through her Etsy store.

Another aspect of her business that sets her apart is her commitment to using sustainable papers and inks for her products. Green Printer Online‘s line of eco-friendly paper and the ability to order directly online is why St-Jean chose to work with us exclusively.

“I get a quality product and it often ships faster than expected, which is great.”

 



10 Canadian Companies Make List of Most Sustainable in World

16 08 2013

Green Printer Online Dispatch

Canadian companies are often known for their efforts to be “green.” And 10 Canuck companies have been recognized for taking the concept of corporate social responsibility seriously.

Media and research company Corporate Knights compiles an annual list of the Global 100 companies that are the most sustainable in the world. And 10 of those just happen to be Canadian. And that’s something to both celebrate and a new standard to hold other companies to.

And surprisingly, many of the Canadian firms are mining corporation or major power players in industry. The top Canadian company to make the list at No. 21 was B.C.-based miner Teck Resources. Next up was Barrick Gold Corp. at No. 40, and Canadian National Railway at No. 57.

The report bases the rankings on a variety of statistics, including “green” factors such as energy and water consumption, and equality issues including the relative number of women on their board and CEO compensation.

 

 

 

 



Green News: “Going Green Makes Sense for Business”

28 07 2011

Green Printer believes that products and choices that are good for the Earth are good for everyone, and we love to see other people jumping on the bandwagon! Take a look at this week’s article on green business in the Monteray Herald, by Mary Claypool:

The green trend came upon the scene many years ago and has continued to gain momentum.

Customers expect businesses to be conscious of their impact and many prefer to shop at environmentally friendly stores. For businesses, helping the environment is easy and can lower costs.

There are a variety of basic steps that can be taken to create a sustainable work environment and an environmentally friendly business for customers. Since customers care about the environment, it doesn’t hurt to promote yourself as a business that cares about its impact on the environment.

From phasing out incandescent light bulbs and using recyclable products to installing energy-efficient equipment and systems, every business can make simple changes that save energy costs and natural resources.

With the need to increase revenue and lower costs, every effort that supports either is a benefit. Some easy steps to consider:

· Report leaky faucets. It saves up to 20 gallons of water a day.

· Put a recycling bin at your desk. Buy 35 percent post-consumer recycled paper products and use washable cups, flatware and plates. Use the back side of paper for scratch paper before it is put in the recycling bin. Use green printers or “treeless” paper.

· Ask all vendors what green solutions they use. Use landscape companies that use electric equipment rather than gas. Turn off your computer monitor when not in use.

· Avoid using large office equipment during the3 p.m. to 7 p.m. peak. Instead of traveling to meetings, use online conference calls whenever possible and encourage employees to telecommute one day a week.· Set up a paperless billing system for your customers. If you are using your car for lunch, park and go inside; avoid idling your car in drive-throughs.

· Replace incandescent bulbs with compact fluorescent lamps(CFLs). Replace fluorescent tubes and magnetic ballasts with T8 or T5 tubes and electronic ballasts. Replace warehouse and other high-bay lighting with HID lamps or high-bay fluorescent fixtures.

· Install occupancy sensors in general usage areas so lights turn on if an area is occupied and turn off automatically when the area is not. Clean bulbs, fixtures and diffusers regularly to maintain maximum illumination levels.

· Install photocells or timers on outdoor lighting systems so they only operate from dusk to dawn. Replace your incandescent exit signs with LED exit signs. Install motion detector lights.

These steps are simple and, in most cases, do not increase your costs. Even the smallest business can implement many of these steps. There are a variety of websites that can offer advice and suggestions. The Small Business Administration at www.sba.gov is a great place to start.

Great advice! Are you using any/all of these tips within your office right now? Try to begin implementing them and let us know the results!

Are there any “green tips” not listed above that you use to positive results that you’d like to share with us? We’d love to know your ideas and thoughts!



How to Make Your Brochures Look Good (5 Easy Steps Towards an Effective Brochure Design)

18 03 2010

Making a brochure is one thing everyone is able to do today with all of the countless brochure producing software out there on the Web. People that don’t have enough time or even the desire of creating their very own brochures may always use a printing company that offers brochure printing, as well as postcard printing and greeting card printing, that can be found both offline and online at an affordable price. Having said that, it’s these essential tips to develop a high quality brochure that need to be taken into account when coming up with a brochure.

1. Prior to making your brochure, gather and analyze other brochures distributed in your area. Uncover precisely what causes a particular style and design to be more captivating than the others. By thoroughly researching other designs, it is possible to acquire your own feeling of excellent design so that you can come up with an attractive brochure. Upon having a concept of exactly what the brochure ought to look like, you must determine which type of people that you intend to distribute your brochure to once it is printed. Pick a typeface that is most suitable for the style you want, such as a professional, funny or informal one, along with maintaining a straightforward message. Avoid using more than two fonts in the brochure as this tends to distract readers from grasping the core subject matter.

2. Determine which details are essential and organize it according to its value. Produce several drafts of the brochure layout until you can completely visualize where all of the information will be placed. Use design elements like boxes only when highlighting the most important content so that it is easy to follow. Have a friend or fellow employee take a look at your draft concept and ask them if it appears to flow in a logical order that is easy to follow along. You can even ask them what was the main message they extracted from the brochure to ensure you have a proper layout.

3. When designing a brochure it is common to feel the desire to make use of the page and fill up the entire space, however it is best to avoid doing so. When you leave empty space on the page and maintain a simple layout it helps deliver the message to the reader without any confusion. Pictures and graphics are useful, but too many will make the brochure look messy as well as distract the reader from the main purpose.

4. You will find a huge selection of colors available for brochure printing, but the best performing brochures are almost always designed in just one or two colors. Occasionally, grayscale brochures end up being far more stunning than colored brochures. Do not forget that the expense of printing must be evaluated when selecting colors for your brochure. More colors usually means a higher printing cost, but at the same time if your brochure is in need of many colors to generate results and improve your business then avoid trying to cut the costs here. After deciding on the colors, you will need to choose the type of paper for your brochure. Paper is also available in many different colors, dimensions and materials. If you are trying to go green in your business or organization then you may look at using recycled paper. Recycled paper is an ideal way to cut down on the amount of natural resources you use and it’s also a wonderful way to promote yourself these days as more and more people are becoming environmentally conscious. Use recycled paper when doing brochure printing, postcard printing or greeting card printing, and you will certainly stand out with your audience.

5. Upon finishing the design and picking the typeface and paper for your brochure, you must always proofread and analyze your brochure. Go through it quite a few times prior to getting it printed because once it is printed you won’t be able to fix any mistakes you might catch afterwards. As mentioned earlier, it is a good idea to have another person you trust to critically evaluate the final layout and provide their honest opinion. After you have rigorously review the brochure and feel content, then contact the printing company and begin having it printed.

Keep these points in mind when creating the perfect brochure design and you too will have an effective brochure that produces action, brings results and drastically improves your business or organization.



Marketing With Eco-Friendly Brochures

27 01 2010

In a newly eco-conscious business world, an environmentally friendly image can make the difference between profit and loss. One of the quickest and most effective ways to let your customers know your business is environmentally friendly is using an eco-friendly printer for your marketing materials, especially for brochure printing.

Being environmentally conscious as a business has become a mark of a forward thinking, responsible and profitable businesses. Besides helping the environment, using eco-friendly brochures is a cost effective, efficient way for new businesses to attract consumers with their environmentally friendly image, or for old businesses to update and improve their image.

It only takes something as small as a tiny icon on the back of your brochure to give consumers the impression of an eco-friendly business. Many images, such as the ubiquitous recycling label or the tree shaped “post consumer waste” label are commonly recognized and are the fastest way to promote an environmentally friendly image. Since people tend to hang onto brochures anyway, it is easy to capitalize on that image by putting a note on the back asking consumers to recycle their brochure when they are finished with it, or making it out of a material that is easily reusable for another purpose.

Eco-friendly materials have come along way from simple recycled paper. Rather than simply relying on color printing to grab consumers’ attention, why not use a more visually and tactilely attractive material? Many higher end eco-friendly printing shops can provide paper made out of materials as exotic as banana plants, coffee, or even rocks. Using such an unusual material for brochure printing can be really eye catching to consumers and opens up the door for very creative marketing that sticks with customers.

Even more traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Made of sustainable materials like corn and soy, these inks provide the same quality of color printing as traditional inks, and can be a subtle, but effective way to include an environmentally friendly aspect to your marketing. In the long run, using eco-friendly inks or an eco-friendly printer can even save money, as the ink cartridges are refillable and reusable.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool. While still affordable for companies, eco-friendly brochures are not only an attractive way of marketing, but also give consumers more confidence in your company.



Let’s Get Digital: From YouTube Ads to Mighty Pixel Productions

16 06 2009

A www.greenprinteronline.com dispatch.

Think back to the ads you actually remember. The infamous Mac versus PC ones. The award-winning Mr. W ad with a touching twist. More than likely, the videos were made by former professionals in the film industry. Not convinced?

Just check out the list of credits behind the two to three minute YouTube teasers on GreenWorldAds. Many hail from a history of doing independent film work or music videos. Read the rest of this entry »



Green Printer interviews entrepreneur Carmon Spagnola of m

10 06 2009

A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m.

1. What made you want to start m?
I started m because I was a frustrated consumer.  I decided that  if I want to have access to smarter, more beautifully designed, more  responsible products and amenities for my home and family, I was going to have to create more demand.  Markets are a bit of a chicken-and-egg  relationship.  Many retailers will tell you that they only provide  what their customers want.  That is only part of my modus operandi. I want to showcase the possibility of a better performing future, so  much of what I sell and promote is currently considered ahead of the market.  But how will the market know what it wants if we don’t inspire it to want more?
Read the rest of this entry »



Ads Made of Sea Water: Three reasons to re-imagine your design

3 06 2009

A www.greenprinteronline.com dispatch.

This week, we scoured Google, we marveled and finally chose three design resources, trends and case studies from around the globe that inspire in their boundary pushing work. You’ll probably re-think using the colour green in your branding palette. And that’s a good thing.

1. Did you ever wonder what all those old marketing posters for saving the endangered spotted owls could be made out of? In 1980s, you could have conjured nasty words like ‘subterranean chemicals’ or ‘volatile organic compounds‘ (VOCs). Read the rest of this entry »