Five Details to Consider When Choosing a Web-to-Print Provider

10 07 2014

The best web-to-print company is the one that produces work that most closely relates to what you need. All services are different, so you need to make sure that you know what you want before committing to a company. Green Printer defines each of the services below as the most important when choosing the best printing provider for your business.

web-to-print

Turnaround Time
The turnaround time on a web-to-print service is the first place you need to look. The company that works slowly may put out great work, but that work is useless if it never comes in on-time. You should always ask what the expected turnaround time for your specific products will be.

Customer Service
If you have a good relationship with a business, you are more likely to enjoy working with them. When you are not getting quality customer service from a printing firm, you will not care what the final product looks like. If a business is making you wish the job was over so you do not have to work with them, you need to go elsewhere.

Online Design
Any company that offers online design features is one you should look at closely. When you get to complete your own design online without waiting, you can get the jobs done much quicker. Also, online design gives you a perspective you may not have had when you began looking for services to complete your printing.

Samples
It is very difficult to determine what your end product will look like based on online photographs. Ideally, you will be able to see physical samples of what the printing company can create for you. This will allow you to determine if the quality of the products are at par with your expectations or if you should shop elsewhere. It is always better to be safe than sorry.

Bonus: Environmentally-friendly Product Offerings
As discussed in earlier posts, most printing companies do not offer environmentally friendly alternatives. Your business could greatly benefit from providing your customers with eco-friendly marketing collateral. This gives you the competitive advantage of being a responsible corporate.



Five Tips for a Successful Direct Mail Campaign

3 07 2014

Direct mailing campaigns allow you to send marketing campaigns out to a large audience of individuals at one time. However, you don’t want to simply litter the area with mailings; you want to garner responses from the public by boldly and proudly display important information. Green Printer highlights the following five elements as crucial for a successful direct mail campaign.


Company Name and Contact Information

While these details seem obvious, some campaigns obscure this important information. Interested parties should be able to quickly spot the name of your company as well as a phone number, email address and physical address. This information makes it easier for potential customers to come visit your shop or to send you questions as soon as possible.

Promotional Message
You  need to decide what the focus of this particular marketing campaign. Whether you want to let individuals know about a new product that is coming up or promotional item that you’ll be offering at an upcoming sale. Don’t go on and on with this promotional message; make it short and sweet. This will help in  obtaining the desired attention of your target audience members and hold their gaze.

Your Logo
The logo or symbol is an important part of the direct mail campaign because it is how people will identify your company. When they are walking down the street past your store or browsing through another circular, they will connect your logo with the products and goods that you offer and the service they received at your last promotion or sale.

How to Redeem The Promotion
If you do not include information on how to redeem the promotion in a clear spot on the direct mailing campaign, then your customers are not going to take the time to look around for it. Also, do not hide details that the public needs to know. For example, if they need to buy items that equal a certain value to qualify for the promotion, let them know before they come to the store.

Color and Design
The content could be the most wonderful promotional material in the world, but if it gets lost in a box filled with other advertisements, it serves you no purpose. Use bright colors and/or large fonts to announce the sale. You might also include a promotional pen or other small item along with it



3 Steps to Choosing the Right Font for Your Brand

29 05 2014

 

There are many details involved when building a brand. Surprisingly, choosing the right font is a great opportunity for your brand to differentiate itself from its competitors.

The right font is more than just a typeface. Some styles are easier to read while others capture and engage the audience from the onset. The aim when building a brand is to create a coherent image which is often referred to as a logo. This starts with the font chosen to represent the business. The last thing you want is to lose a potential customer because of a hard-to-read website or a logo that sends a confusing message.

Carefully define your brand identity
Identify the message your brand stands for. If you have a mission statement, consult it when considering the following steps. First, take a look at the services you are providing or the products you offer. Now, consider what you want your particular target audience to feel when they read your website or see your logo. You may be going for a strictly professional image, so the font should be professional, crisp and clear. On the other hand, if you are a child-centered, or otherwise playful brand, the typeface you use should be looser and more fun.

Go over all your options
There are numerous fonts available. You may be surprised to see all the options, but if you are a start-up organization, food centered, or artistic brand, then it is a good idea to go over all the options. Whimsical fonts can be just what you are looking for. Tech companies should look for sleek fonts in general, while a florist can get away with a flourishes.
The traditional typefaces are ideal to use when you are building a brand that revolves around a finances or tax services. These may not be one of the new fonts on the market, but they will give off a feeling that your brand can be trusted.

Double check legibility
Before deciding upon a particular font, check it’s legibility at various sizes. If a font is hard to decipher when printed on a pen, read on a smartphone, or blown up on a billboard, then it is not your best choice. This is a critical step prior to printing your marketing collateral.



EcoCalculator: A Tool to Identify Environmental Impact When Printing Green

21 05 2014

Organizations that adopt eco-friendly business practices are highly valued in today’s society. Many companies enforce different activities to highlight their desire to be green. Although this is a great step forward, most businesses are unaware of the actual impact of their changes. To address this issue, Green Printer uses an EcoCalculator. This tool measures the impact that every green order has on the environment.

The general drive behind green printing is the idea of saving trees. However, there are other essential details that are often overlooked when choosing a printing company. The other positive environmental changes that take place when printing green are denoted below.

Each order’s environmental savings are measured and added to the client’s previous orders by Green Printer through the EcoCalculator. This calculations are done automatically and are readily available for clients to download for their own records.

 



Corporate Social Responsibility: How Far Does Your Business Go?

13 05 2014

Corporate social responsibility (CSR) is a trending topic for many organizations. As mentioned in an earlier posts, most businesses practice some form of CSR activity. This has not only created a tighter gap for differentiation, but it has also made consumers question the transparency of companies’ claims. It is crucial for business owners to understand the different responsibilities that compose CSR and promote their activities accordingly to avoid misconceptions of their efforts.

Mandatory Responsibilities

Mandatory responsibilities are the main reason for which CSR has gained popularity. These are responsibilities that companies must fulfill in order to survive as business entities. There are two specific responsibilities under this section: Economic and Legal.

Economic Responsibilities

Prior to looking at the outside world, organizations must address their financial standings. Profitability should be top-of-mind for all businesses. Companies that are profitable create job opportunities for their communities. Aside from this, these businesses can invest in activities to participate in other responsibilities.

Legal Responsibilities

This section of CSR pertains to legal acts companies must fulfill. Similarly to economic responsibilities, legal responsibilities are requirements for organizations to engage in business practices. Some legalities that businesses must enforce are security labour laws, environmental laws, criminal laws, and many others. In order to successfully execute this responsibility, organizations must be strongly aware of the laws that apply to them.

Company-Imposed Responsibilities

Unlike the mandatory responsibilities, self-imposed responsibilities are undertaken by businesses due to the owners and/ or employees’ desires to have a positive impact within their environment. These responsibilities can be described as Ethical and Philanthropic.

Ethical Responsibilities

Ethical responsibilities pertain to the duty of following a morally correct path. This is not an obligation for organizations but rather a self-imposed mandate. Some activities that fall under this umbrella are practicing honesty with all stakeholders, being respectful to customers, and ensuring that all promises made are fulfilled.

Philanthropic Responsibilities

The philanthropic responsibilities are those responsibilities taken on by companies that want to go above and beyond their call of duty. This section is highly denoted by organizations’ charitable actions such as service or monetary donations for specific community events and the implementation of processes to engage in environmentally friendly business practices. These are the responsibilities that truly differentiate businesses amongst their competitors while building a strong rapport with consumers.



Should ‘Sustainability’ Be Banned?

29 08 2013

Green Printer Online Dispatch

Is the oft-used term “sustainability” now just an empty buzz word? The Guardian seems to think so. Or at least one of the contributors to the site’s Green Blog does.

Blog writer Doug King argues that because companies now use the idea of sustainability as “just another tick-box” to show they are no worse than any of their competitors, the term has lost its efficacy.

“As with many aspects of business, the innovators and early adopters have a clear understanding of what they are doing and why. However, by the time that new practice features in business handbooks, it has become a fad that must be followed in order to maintain market share,” he says.

And because the term is so closely associated with the trendy concept of corporate social responsibility (CSR), the word is not only ineffective but actually doing harm to the cause.

In King’s mind, the idea of CSR was that companies considered their actions, what sort of impact they would have on the world around them and made decisions based on that analysis. But because CSR has become a fad, companies aren’t truly concerned about creating a positive impact—instead, their goal is to meet just another minimum set of requirements to keep them competitive.

And while that’s a decent point, does intention matter all that much as long as some progress is being made?

 



 



Marketing With Eco-Friendly Brochures

27 01 2010

In a newly eco-conscious business world, an environmentally friendly image can make the difference between profit and loss. One of the quickest and most effective ways to let your customers know your business is environmentally friendly is using an eco-friendly printer for your marketing materials, especially for brochure printing.

Being environmentally conscious as a business has become a mark of a forward thinking, responsible and profitable businesses. Besides helping the environment, using eco-friendly brochures is a cost effective, efficient way for new businesses to attract consumers with their environmentally friendly image, or for old businesses to update and improve their image.

It only takes something as small as a tiny icon on the back of your brochure to give consumers the impression of an eco-friendly business. Many images, such as the ubiquitous recycling label or the tree shaped “post consumer waste” label are commonly recognized and are the fastest way to promote an environmentally friendly image. Since people tend to hang onto brochures anyway, it is easy to capitalize on that image by putting a note on the back asking consumers to recycle their brochure when they are finished with it, or making it out of a material that is easily reusable for another purpose.

Eco-friendly materials have come along way from simple recycled paper. Rather than simply relying on color printing to grab consumers’ attention, why not use a more visually and tactilely attractive material? Many higher end eco-friendly printing shops can provide paper made out of materials as exotic as banana plants, coffee, or even rocks. Using such an unusual material for brochure printing can be really eye catching to consumers and opens up the door for very creative marketing that sticks with customers.

Even more traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Made of sustainable materials like corn and soy, these inks provide the same quality of color printing as traditional inks, and can be a subtle, but effective way to include an environmentally friendly aspect to your marketing. In the long run, using eco-friendly inks or an eco-friendly printer can even save money, as the ink cartridges are refillable and reusable.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool. While still affordable for companies, eco-friendly brochures are not only an attractive way of marketing, but also give consumers more confidence in your company.



Let’s Get Digital: From YouTube Ads to Mighty Pixel Productions

16 06 2009

A www.greenprinteronline.com dispatch.

Think back to the ads you actually remember. The infamous Mac versus PC ones. The award-winning Mr. W ad with a touching twist. More than likely, the videos were made by former professionals in the film industry. Not convinced?

Just check out the list of credits behind the two to three minute YouTube teasers on GreenWorldAds. Many hail from a history of doing independent film work or music videos. Read the rest of this entry »



Ads Made of Sea Water: Three reasons to re-imagine your design

3 06 2009

A www.greenprinteronline.com dispatch.

This week, we scoured Google, we marveled and finally chose three design resources, trends and case studies from around the globe that inspire in their boundary pushing work. You’ll probably re-think using the colour green in your branding palette. And that’s a good thing.

1. Did you ever wonder what all those old marketing posters for saving the endangered spotted owls could be made out of? In 1980s, you could have conjured nasty words like ‘subterranean chemicals’ or ‘volatile organic compounds‘ (VOCs). Read the rest of this entry »



Green designers take heed: ‘Sharing’ a tidalwave 2009 trend

28 05 2009

A www.greenprinteronline.com dispatch.

Here and there in 2007, I saw the idea of the ‘share economy’ pop up.  In 2009, car sharing, bike sharing, vacation sharing and even, clothing sharing seem to have more clout as tidalwave trends as opposed to mere passing trends.

From conference keynote titles like “Is the Share Economy the New New Economy?” at the May 5-7 Next09 Conference to the hit $40 annual fee Smart Bike Program in Washington, D.C., sharing is on the rise amongst even ‘mainstream’ consumers.

Sure, when times were high, the idea of car-pooling with the guy next door who grows petunias seemed like a nuisance best avoided (“I have to get to my superimportantmeetingnow!”). Read the rest of this entry »