StepUp Communications: Branding and identity means ‘organizing information’

1 04 2009

Green Printer speaks with Sigrid Albert, Principal and Art Director of StepUp Communications, a company that focuses on creative services for internal communications.

A Green Printer ‘Design Goes Green’ dispatch. A post by contributing writer Melissa Chungfat.

Some of your clients integrate sustainability in their business. What advice would you give to green start-up businesses in terms of identity and design?

Having a clear vision and direction for your company is the first step. From there, you can create your visual identity. Green businesses already have clear values to communicate, which makes it easier to design for them. Their visual identity should reflect what the business does and the best thing is for them to follow through with their promise. Be clear about what your strengths are and the direction your business is going, and designers can help with that process.

What value does design bring in terms of brand equity?

Design has a lot of value and good design will go beyond the product to allow for interpretation. Design establishes a professional look and there is an intangible quality that comes from a good identity that portrays trust. It’s important to keep in mind that the best logo is not going to help you if you don’t have a strong business plan. Read the rest of this entry »



Green alone won’t ‘recession-proof’ eco-friendly products

25 03 2009

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »



Clearly Green Design on history’s great, green brands in tough economic times

19 03 2009

The “Best Overall” trophy won during Auburn University’s Department of Industrial and Graphic Design’s annual Designing Green competition.

A Green Printer ‘Design Goes Green’ dispatch.

A contributing post by Deb Ozarko, Director of Creative Services for Clearly Green Design, an Ottawa, Canada based visual communications firm for ethical businesses and organizations.

There is no escaping the dark news about today’s current economic situation. Regardless, there are ways for us to all survive – and thrive – simply by asking ourselves one question: Want or Need?

In a planet faced with the tragic fallout from the over consumptive patterns of typical North American society, an economic crisis may just what we need to show us the true cost of our spending habits.  It would not hurt us a bit to do less spending on frivolous – and often environmentally damaging items, and pay more attention to consumer or donor messaging so we can begin to develop an overall higher eco-consciousness. Read the rest of this entry »



Junxion Strategy: Eleven tips to effectively market green

18 03 2009

A demonstration outside the Heavy Oil Conference in Calgary, Alberta drawing attention to the $2 billion dollar subsidy to the oil industry in Alberta for the Carbon Sequestration program.

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

Thanks to blogs, websites, Facebook, and the ever-growing list of social media tools, people have the ability and power to educate themselves about anything they please. It is harder for companies to get away with lies about their products and misleading messages. People can easily look up “greenwashing” or “what is an organic product?” in a search engine and in a matter of seconds, they have a list of resources that cuts through the PR.

So how can companies who are taking sincere environmental initiatives market themselves credibly? Read the rest of this entry »



Core Industries on the death of PR stunts and the “Age of Consequence”

10 03 2009

Green Printer speaks with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive. Read the rest of this entry »



Aurora Design: A candid look at eco-design and dealing with green curious clients

26 02 2009
A praise of baby steps
By Jutta Lehmer of Aurora Design.

When I first became interested in greening my graphic design business I quickly felt overwhelmed by all the resources out there. Don’t get me wrong. It’s great we have so much paperless information at our fingertips to find answers to the most unusual questions. At some point I had to just do it. Before I even changed me web site to green, I gently tried to direct my customers to recycled paper and non-toxic inks for their print jobs and it actually worked in a number of cases even though unfortunately it’s not necessarily always the budget-conscious choice.


Sacramento neighborly competition lowers energy bills – 2%

23 02 2009

Image credit: Max Whittaker for The New York Times

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

The Sacramento Municipal Utility District experimented with a revised version of its electric bill statement, introducing a distinct feature that compares the owner’s use of energy to that of her/his neighbors. Efficiency is the goal; neighborly competition the motivation. The visually quantitative nudge persuaded some recipients: “When the Sacramento utility conducted its first assessment of the program after six months, it found that customers who received the personalized report reduced energy use by 2 percent more than those who got standard statements.” Read the rest of this entry »



‘Indie-craftpreneur’ Jill Bliss on crafts, entrepreneurship and victory gardens

18 02 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

1. Jill, you are an artist, designer and crafter. Tell us about what you do and what you create.

First and foremost I create detailed native nature drawings. With these, I create an eponymous line of paper goods and fabric accessories. I’ve been an “indie-craftpreneur” since 2001, selling my goods on my retail website and in boutiques worldwide. I also create murals, take on custom art commissions, and the occasional graphic design project for like-minded businesses. Read the rest of this entry »



Anatomy Communications Digs into a Deeper Shade of Green

4 02 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

By Laurie Varga of Anatomy Communications, a small, full spectrum design and marketing firm with a lot to say on green design and wisdom of ‘serene business‘.

A Deeper Shade of Green

Anyone can spec a project on recycled or FSC certified stock. Anyone can use Google to locate a printer who claims to be eco-friendly and uses vegetable-based inks. Anyone can stick a tiny disclaimer on their promotional materials stating “please recycle me“.

These simple actions, although not insignificant, are like tossing an aluminum can in the recycling bin instead of the garbage can. These simple actions require no creativity, no exploration and no deeper examination of an organization’s business and marketing practices. It’s not fair to discount these small gestures entirely but I’m quite sure the trees and the whales are not terribly impressed by our efforts. So, let’s call these actions light green. Read the rest of this entry »



Scott Ballum’s Impossible Mission Made Possible: The Consume®econnection Project

23 01 2009


Scott Ballum at Interesting New York from David Nottoli on Vimeo.

Design Goes Green – The popular series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry in Green Printer’s Blog is back again. Wild, isn’t it?

By Contributing Writer Nate Burgos of Design Feast and the Design Feaster blog.



In March 2008, Scott Ballum, a designer, began a quest to locate and meet the people responsible for some of the products in his life. For example, curious about the making of New Balance athletic footwear, Ballum traveled from his home base in Brooklyn, New York, to the New Balance shoe manufacturing plant in Lawrence, Massachusetts. Read the rest of this entry »