Earth Day takes place this April 22nd.
As a green leader or entrepreneur, the day begs the question, what will you be doing?
In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties. Read the rest of this entry »
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