Five Details to Consider When Choosing a Web-to-Print Provider

10 07 2014

The best web-to-print company is the one that produces work that most closely relates to what you need. All services are different, so you need to make sure that you know what you want before committing to a company. Green Printer defines each of the services below as the most important when choosing the best printing provider for your business.

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Turnaround Time
The turnaround time on a web-to-print service is the first place you need to look. The company that works slowly may put out great work, but that work is useless if it never comes in on-time. You should always ask what the expected turnaround time for your specific products will be.

Customer Service
If you have a good relationship with a business, you are more likely to enjoy working with them. When you are not getting quality customer service from a printing firm, you will not care what the final product looks like. If a business is making you wish the job was over so you do not have to work with them, you need to go elsewhere.

Online Design
Any company that offers online design features is one you should look at closely. When you get to complete your own design online without waiting, you can get the jobs done much quicker. Also, online design gives you a perspective you may not have had when you began looking for services to complete your printing.

Samples
It is very difficult to determine what your end product will look like based on online photographs. Ideally, you will be able to see physical samples of what the printing company can create for you. This will allow you to determine if the quality of the products are at par with your expectations or if you should shop elsewhere. It is always better to be safe than sorry.

Bonus: Environmentally-friendly Product Offerings
As discussed in earlier posts, most printing companies do not offer environmentally friendly alternatives. Your business could greatly benefit from providing your customers with eco-friendly marketing collateral. This gives you the competitive advantage of being a responsible corporate.



Five Tips for a Successful Direct Mail Campaign

3 07 2014

Direct mailing campaigns allow you to send marketing campaigns out to a large audience of individuals at one time. However, you don’t want to simply litter the area with mailings; you want to garner responses from the public by boldly and proudly display important information. Green Printer highlights the following five elements as crucial for a successful direct mail campaign.


Company Name and Contact Information

While these details seem obvious, some campaigns obscure this important information. Interested parties should be able to quickly spot the name of your company as well as a phone number, email address and physical address. This information makes it easier for potential customers to come visit your shop or to send you questions as soon as possible.

Promotional Message
You  need to decide what the focus of this particular marketing campaign. Whether you want to let individuals know about a new product that is coming up or promotional item that you’ll be offering at an upcoming sale. Don’t go on and on with this promotional message; make it short and sweet. This will help in  obtaining the desired attention of your target audience members and hold their gaze.

Your Logo
The logo or symbol is an important part of the direct mail campaign because it is how people will identify your company. When they are walking down the street past your store or browsing through another circular, they will connect your logo with the products and goods that you offer and the service they received at your last promotion or sale.

How to Redeem The Promotion
If you do not include information on how to redeem the promotion in a clear spot on the direct mailing campaign, then your customers are not going to take the time to look around for it. Also, do not hide details that the public needs to know. For example, if they need to buy items that equal a certain value to qualify for the promotion, let them know before they come to the store.

Color and Design
The content could be the most wonderful promotional material in the world, but if it gets lost in a box filled with other advertisements, it serves you no purpose. Use bright colors and/or large fonts to announce the sale. You might also include a promotional pen or other small item along with it



The Green Paper Making Process

25 06 2014

Paper has been a part of the human culture for generations since the Chinese invented it in 105 AD. Paper became a highly demanded commodity in 1453 with the invention of the printing press. The materials used to create it included linen and old cotton. These soon fell out of style as there were not enough raw materials to sustain the growing demand. It was not until 1719 that paper was first made out of wood pulp. Then, with the invention of a machine that created sheets of paper in 1806, modern paper-making finally came into existence. Being unsatisfied with the constant need to abuse natural resources, a recycled paper making process was created. The following steps is how Green Printer describes this process.

Step 1: Collect the Paper
Clean paper (free from food and other contaminates) is collected by a recycling company and transported to the local recycling center. Once there, the paper is sorted, wrapped tightly in large bales, and shipped to a paper mill where it can be processed and turned into new paper. When it arrives, the paper is sorted into stacks of the types of things in can make (such as cardboard or newspaper). 

Step 2: Pulp the Paper
When it is time to process the paper, it is loaded onto a conveyor belt that moves it to a machine known as a pulper. This pulper cuts the paper into tiny pieces, mixes it with a combination of water and chemicals, and heats the mixture in order to break down the solid matter into bits known as fiber. This mixture is called pulp. The pulp is filtered through screens to remove tiny bits of contaminants like glue.

Step 3: Wash the Paper
Now that pulp is fully processed, the recycling center washes or deinks the paper. This generally involves spinning the pulp in a cylinder to separate out staples and other debris. The pulp is then rinsed with water to wash out the final pieces of unwanted material.

Step 4: Beat the Paper
Final refinement happens when the pulp undergoes beating to cause the fibers to swell, making them ideal for the final step in making paper. If the paper needs to be white or colored, the bleach or dye is added during this step.

Step 5: Produce the Paper
The now clean pulp mixture is sprayed onto a large screen and moved through machines that press out all water, leaving nothing but new sheets of recycled paper.



EcoCalculator: A Tool to Identify Environmental Impact When Printing Green

21 05 2014

Organizations that adopt eco-friendly business practices are highly valued in today’s society. Many companies enforce different activities to highlight their desire to be green. Although this is a great step forward, most businesses are unaware of the actual impact of their changes. To address this issue, Green Printer uses an EcoCalculator. This tool measures the impact that every green order has on the environment.

The general drive behind green printing is the idea of saving trees. However, there are other essential details that are often overlooked when choosing a printing company. The other positive environmental changes that take place when printing green are denoted below.

Each order’s environmental savings are measured and added to the client’s previous orders by Green Printer through the EcoCalculator. This calculations are done automatically and are readily available for clients to download for their own records.

 



Gifting Green on Mother’s Day

6 05 2014

First and foremost, happy mother’s day to all the amazing mothers of the world. Motherhood is well known for being a very difficult job with no financial reward. A woman that has entered motherhood gives everything and asks for nothing in exchange. This act of kindness is celebrated in North America on the second Sunday of May. During this time, all moms are showered with gifts, poems, and unique art pieces created specially for them by their precious children. As sons and daughters grow up, the idea of gift giving on mother’s day becomes much more centered around a high priced tag. However, since moms are the most selfless of all beings, they often prefer Do-It-Yourself (DIY) crafts that reflect the effort put into creating the gift.

There are many DIY projects that can be developed for this special occasion. Most of these projects can be created using recyclable materials. As you might have guessed, the team at Green Printer is highly engaged in promoting these ideas. As an enthusiast of environmental friendliness, the office took on the challenge of creating a newspapers flower for all those special moms out there. Below are some snapshots of the team’s masterpiece.

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Although it is nice to have a specific day to celebrate motherhood, it is important to remember that a mother’s love is unconditional. As such, the celebration of this love should be an ongoing act. This does not have to correlate with high expenditure but rather with creativity and environmental friendliness. After all, moms are the pioneers of green living and recycling.

 



The basics of why using recycled paper is just plain better!

13 03 2013

For every pro there is a con, this is something we can’t avoid. But, when we’re talking about the benefits of using recycled paper sources, we have several reasons to pay more attention to the pros instead of the cons.

Let’s get right down to it. Using recycled paper is much less harmful to our environment when speaking in terms of its production process. The United States Environmental Protection Agency has stated that the production of one ton of recycled fibers, on average, can save up to 17 trees, 3.3 cubic yards of landfill space, 360 gallons of water, 100 gallons of gasoline used for heating the pulp, 60 pounds less air pollution, and over 10,000 kilowatts of electricity.

These savings are enormous. As nearly 30% of the waste in any landfill is paper based, we end up injecting far less pollution directly into the environment. Recycled fibers can be reused an average of four times before they become too weak to re-pulp and create quality paper. Sometimes it’s common for paper producing companies to use a mixture of recycled paper pulp and virgin pulp (new pulp) to extend the life of the recycled sources and ensure a quality finished product.

In other cases paper that decays to an undesirable level of quality is also used in lower quality paper products, such as note pads. All in all, with the amount of used paper available for recycling, there’s no reason why any source of paper should be overlooked when considering a recycling process. So don’t throw that paper away, recycle it!

 



Green News: New Green Book Helps Students Live Sustainably at Duke

3 08 2011

It is always nice to see institutions moving towards greener living, especially those that influence a large number of young adults. Duke University is doing just that by providing incoming students with a Green Book to assist them in conducting their time at the school, as well as their lives in general, with environmental interests as a high priority.

The book itself is a great start—it is printed on recycled paper!

From the University’s website:

Allison Donnelly is a rising sophomore at Duke and the leader of the project to create the Green Book, which was an effort of the undergraduate environmental group, the Environmental Alliance.

“The first few weeks of college can be overwhelming, so we wanted to make it easy to live green at Duke right from the start,” said Donnelly, speaking of her inspiration for the project.

Students will find information about dining, recycling, alternative transportation, and other aspects of green living. The Green Book also provides information that is useful to students before they arrive on campus, such as a shopping list for a green dorm room and ways to get around Duke and Durham without bringing a car to campus.

According to Donnelly, “Students don’t always hear about all the ways they can live green and get involved in sustainability on campus.  The Green Book gives them all of that information in one place.”

Casey Roe, Duke Today

 



Green News: “Going Green Makes Sense for Business”

28 07 2011

Green Printer believes that products and choices that are good for the Earth are good for everyone, and we love to see other people jumping on the bandwagon! Take a look at this week’s article on green business in the Monteray Herald, by Mary Claypool:

The green trend came upon the scene many years ago and has continued to gain momentum.

Customers expect businesses to be conscious of their impact and many prefer to shop at environmentally friendly stores. For businesses, helping the environment is easy and can lower costs.

There are a variety of basic steps that can be taken to create a sustainable work environment and an environmentally friendly business for customers. Since customers care about the environment, it doesn’t hurt to promote yourself as a business that cares about its impact on the environment.

From phasing out incandescent light bulbs and using recyclable products to installing energy-efficient equipment and systems, every business can make simple changes that save energy costs and natural resources.

With the need to increase revenue and lower costs, every effort that supports either is a benefit. Some easy steps to consider:

· Report leaky faucets. It saves up to 20 gallons of water a day.

· Put a recycling bin at your desk. Buy 35 percent post-consumer recycled paper products and use washable cups, flatware and plates. Use the back side of paper for scratch paper before it is put in the recycling bin. Use green printers or “treeless” paper.

· Ask all vendors what green solutions they use. Use landscape companies that use electric equipment rather than gas. Turn off your computer monitor when not in use.

· Avoid using large office equipment during the3 p.m. to 7 p.m. peak. Instead of traveling to meetings, use online conference calls whenever possible and encourage employees to telecommute one day a week.· Set up a paperless billing system for your customers. If you are using your car for lunch, park and go inside; avoid idling your car in drive-throughs.

· Replace incandescent bulbs with compact fluorescent lamps(CFLs). Replace fluorescent tubes and magnetic ballasts with T8 or T5 tubes and electronic ballasts. Replace warehouse and other high-bay lighting with HID lamps or high-bay fluorescent fixtures.

· Install occupancy sensors in general usage areas so lights turn on if an area is occupied and turn off automatically when the area is not. Clean bulbs, fixtures and diffusers regularly to maintain maximum illumination levels.

· Install photocells or timers on outdoor lighting systems so they only operate from dusk to dawn. Replace your incandescent exit signs with LED exit signs. Install motion detector lights.

These steps are simple and, in most cases, do not increase your costs. Even the smallest business can implement many of these steps. There are a variety of websites that can offer advice and suggestions. The Small Business Administration at www.sba.gov is a great place to start.

Great advice! Are you using any/all of these tips within your office right now? Try to begin implementing them and let us know the results!

Are there any “green tips” not listed above that you use to positive results that you’d like to share with us? We’d love to know your ideas and thoughts!



Marketing With Eco-Friendly Brochures

27 01 2010

In a newly eco-conscious business world, an environmentally friendly image can make the difference between profit and loss. One of the quickest and most effective ways to let your customers know your business is environmentally friendly is using an eco-friendly printer for your marketing materials, especially for brochure printing.

Being environmentally conscious as a business has become a mark of a forward thinking, responsible and profitable businesses. Besides helping the environment, using eco-friendly brochures is a cost effective, efficient way for new businesses to attract consumers with their environmentally friendly image, or for old businesses to update and improve their image.

It only takes something as small as a tiny icon on the back of your brochure to give consumers the impression of an eco-friendly business. Many images, such as the ubiquitous recycling label or the tree shaped “post consumer waste” label are commonly recognized and are the fastest way to promote an environmentally friendly image. Since people tend to hang onto brochures anyway, it is easy to capitalize on that image by putting a note on the back asking consumers to recycle their brochure when they are finished with it, or making it out of a material that is easily reusable for another purpose.

Eco-friendly materials have come along way from simple recycled paper. Rather than simply relying on color printing to grab consumers’ attention, why not use a more visually and tactilely attractive material? Many higher end eco-friendly printing shops can provide paper made out of materials as exotic as banana plants, coffee, or even rocks. Using such an unusual material for brochure printing can be really eye catching to consumers and opens up the door for very creative marketing that sticks with customers.

Even more traditional brochures can still promote an eco-friendly image by using environmentally friendly inks. Made of sustainable materials like corn and soy, these inks provide the same quality of color printing as traditional inks, and can be a subtle, but effective way to include an environmentally friendly aspect to your marketing. In the long run, using eco-friendly inks or an eco-friendly printer can even save money, as the ink cartridges are refillable and reusable.

With all the benefits of traditional brochure marketing, eco-friendly brochures are a clearly effective marketing tool. While still affordable for companies, eco-friendly brochures are not only an attractive way of marketing, but also give consumers more confidence in your company.



Let’s Get Digital: From YouTube Ads to Mighty Pixel Productions

16 06 2009

A www.greenprinteronline.com dispatch.

Think back to the ads you actually remember. The infamous Mac versus PC ones. The award-winning Mr. W ad with a touching twist. More than likely, the videos were made by former professionals in the film industry. Not convinced?

Just check out the list of credits behind the two to three minute YouTube teasers on GreenWorldAds. Many hail from a history of doing independent film work or music videos. Read the rest of this entry »