Ads Made of Sea Water: Three reasons to re-imagine your design

3 06 2009

A www.greenprinteronline.com dispatch.

This week, we scoured Google, we marveled and finally chose three design resources, trends and case studies from around the globe that inspire in their boundary pushing work. You’ll probably re-think using the colour green in your branding palette. And that’s a good thing.

1. Did you ever wonder what all those old marketing posters for saving the endangered spotted owls could be made out of? In 1980s, you could have conjured nasty words like ‘subterranean chemicals’ or ‘volatile organic compounds‘ (VOCs). Read the rest of this entry »



Green designers take heed: ‘Sharing’ a tidalwave 2009 trend

28 05 2009

A www.greenprinteronline.com dispatch.

Here and there in 2007, I saw the idea of the ‘share economy’ pop up.  In 2009, car sharing, bike sharing, vacation sharing and even, clothing sharing seem to have more clout as tidalwave trends as opposed to mere passing trends.

From conference keynote titles like “Is the Share Economy the New New Economy?” at the May 5-7 Next09 Conference to the hit $40 annual fee Smart Bike Program in Washington, D.C., sharing is on the rise amongst even ‘mainstream’ consumers.

Sure, when times were high, the idea of car-pooling with the guy next door who grows petunias seemed like a nuisance best avoided (“I have to get to my superimportantmeetingnow!”). Read the rest of this entry »



Core Industry’s MacMurray on ‘Garden Electric’ and making the invisible visible

25 05 2009

Thank you to Daniel Schutzsmith for this fabulous tip.

Green Printer has interviewed rockstar interactive and strategic marketing, design and development firm Core Industries before (who clients include Live Earth, Pepsi and 1% for the Planet) and has been in touch with Megan MacMurray, Production Designer at the agency.

So, we were excited to learn that the Brooklyn-based MacMurray, along with fellow artist Angela Pablo, showcased her Garden Electric exhibit at the Futuresonic Festival and Conference in Manchester, England. Read the rest of this entry »



Clearly Green Design on “zag!” and bucking the marketing trend

20 05 2009

A Green Printer “Design Goes Green” dispatch. An interview with Deb Ozarko, Director, Creative Services of Clearly Green Design.

[digg=Being “green”, socially aware and committed to the planet doesn’t mean that design solutions have to be serious and dull]

1. If a client comes to you saying that they want to market themselves as a green company, what kinds of advice would you give them in terms of identity and design?
Before I would give them any advice, I would accurately determine their motives. As both a visual communicator and a social/environmental activist, I have a very large responsibility to the public and the planet – as well as my own personal ethics. Clearly Green Design takes our commitment to the environment, animals and social justice causes very seriously so its critical that we understand the motivating factors for a company before we go any further. A green claim or green identity no longer has the same validity that they used to because of excessive greenwashing. Greenwash is rampant because so many companies have simply jumped on the green bandwagon in order to keep up with the trend. Personally, I find this really sad because there is alot at stake here – namely, planetary survival. A glaring example of greenwash are the green claims made by the Walmart corporation. I honestly don’t know how the folks at the communications agency who market Walmart can sleep at night. Read the rest of this entry »



Substance 151: Modular design systems and visual vocabularies

30 04 2009

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer‘s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules? Read the rest of this entry »



Wild, green business card ideas to re-ignite your brand

22 04 2009

So, the economy is down the tubes and it’s all over the tube.

Why not take this time to incubate your business (from a caterpillar into a butterfly metamorphosis, if you will) and re-invest in your brand.

This is likely a slower client year than most businesses may be used to so lack of time is no excuse not to get started. And money?  When business is scarce for your retail neighbours down the street, consider that suppliers may be more willing than usual to negotiate high volume orders. Read the rest of this entry »



Truly Green – Eco-friendly Printing + Research = Success

15 04 2009

A special guest post by Aaron Schoenberger for Green Printer‘s ‘Design Goes Green’ blog.

A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with soy ink, will make one’s marketing materials green. In essence, it’s not only the printing that makes a company green, but also the research and time spent identifying target markets, concocting copy that’s both precise and somewhat vague at the same time, limiting the want to send promotional material to everyone on the planet, and a host of other factors that, if not done properly, will result in a slap on the wrist from good ole’ Mother Earth. Read the rest of this entry »



Green Printer’s top picks for ‘meaningful’ Earth Day marketing

9 04 2009

Earth Day takes place this April 22nd.

As a green leader or entrepreneur, the day begs the question, what will you be doing?

In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties. Read the rest of this entry »



StepUp Communications: Branding and identity means ‘organizing information’

1 04 2009

Green Printer speaks with Sigrid Albert, Principal and Art Director of StepUp Communications, a company that focuses on creative services for internal communications.

A Green Printer ‘Design Goes Green’ dispatch. A post by contributing writer Melissa Chungfat.

Some of your clients integrate sustainability in their business. What advice would you give to green start-up businesses in terms of identity and design?

Having a clear vision and direction for your company is the first step. From there, you can create your visual identity. Green businesses already have clear values to communicate, which makes it easier to design for them. Their visual identity should reflect what the business does and the best thing is for them to follow through with their promise. Be clear about what your strengths are and the direction your business is going, and designers can help with that process.

What value does design bring in terms of brand equity?

Design has a lot of value and good design will go beyond the product to allow for interpretation. Design establishes a professional look and there is an intangible quality that comes from a good identity that portrays trust. It’s important to keep in mind that the best logo is not going to help you if you don’t have a strong business plan. Read the rest of this entry »



Green alone won’t ‘recession-proof’ eco-friendly products

25 03 2009

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »