A ‘de-hyped’ social media guide to rock your business in 2009

3 01 2009

www.greenprinteronline.com dispatch.

The verdict is in from the top social media honchos: social media isn’t just a fringe benefit to add as a complementary side dish to your regular marketing plan – it is your main marketing plan for 2009.

Case in point. Etsy.com, branded by the New York Times as a cross between Amazon.com, eBay and “your grandmother’s basement” has over 100,000 sellers worldwide and had online buyers spend $4.3 million purchasing 300,000 items in November 2007.

What is interesting is that Etsy has intentionally avoided big glossy ads in magazines in favour of seller-created street teams and video content to pull off the best, tried-and-true marketing strategy of all: word of mouth (WOM). Read the rest of this entry »



Ecopreneurs to play a key role in Friedman’s “Hot, Flat, and Crowded”

27 11 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

The next big green

I’ve been seeing a lot of Thomas Friedman on the tube talking about his book Hot, Flat, and Crowded. The three-time Pulitzer Prize winner is getting a lot of buzz stressing the necessity of a green global industry. Ecopreneurs are key in developing innovative solutions to deal with the tremendous global environmental problems.

The book title refers to the convergence of global warming, the rise of the middle class, and the exponential population growth. These factors drive the following five trends over their tipping point:

  • Energy and resource
  • Petro dictatorship
  • Biodiversity loss
  • Climate change
  • Energy poverty

In our culture of convenience, so many people want to help the environment – if they can keep all of their luxuries; they want to green their habits – if it’s convenient enough; they want to buy green products – if it’s easy enough to find. But this attitude won’t fly anymore with the problems we are facing. Read the rest of this entry »



Top three financial reasons (and a climate change one) why your company needs an eco-calculator

4 09 2008

A www.greenprinteronline.com dispatch.

You cannot stop a negative habit without knowing how much and how often you are doing it. Enter the financial “carrot”: the online environmental calculator with a finance edge.

True, public demand, employee engagement, shareholder interest and newly defined sustainability goals are the “pressure points” for companies to cut their consumption habits and curb carbon emissions.

But today, organizations like Xerox, RecycleBank and Creative Citizen are offering more than just a climate change reason to decrease consumption: money. And, they are doing it by showing your employees the financial figures generated in conjunction with their online, environmental calculators. Read the rest of this entry »



CO2-friendl(ier) paper supply chains in an instant gratification world

20 05 2008

Image source: National Geographic

A short, weekly “school of hard knocks” history of why paper supply chain management is not as easy as it looks – but can be. A Green Printer dispatch.

Deforestation hurts. Just ask Harrison Ford – he waxed his chest and demonstrated just how close forests are to his heart.

Sustainable management of forests, not simply trees or more recycling, is what Rainforest Alliance‘s executive director Tensie Whelan recently advocated for in GreenBiz and she’s right: while recycling has its environmental limits, sustainably managed forests as a whole ensure the well-being of the forest ecosystem and biodiversity survival for generations to come. Read the rest of this entry »



Earth Hour: Tooth fairy delusion or one hour vigil?

29 03 2008

Image source: http://timblair.net | Lights out for Sydney, Australia 2007

An http://greenprinteronline.com dispatch.

Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.

Despite gripes that Earth Hour falls on the NCAA basketball regional, it’s lights out for over 23 major cities worldwide like Toronto and Bangkok. Read the rest of this entry »