Green, recycled paper brands – The four you don’t know

2 06 2008

Image source: Ecofriend.org

A Green Printer Online Dispatch

Do you scoff at company-made labels (i.e. internal labels) and only go for the non-profit, third party born eco-labels when buying green office supplies? Or do you take both with a grain of salt, comparing the merits of “private” and “public” labels?

If you’re the latter or if you are a green procurer, you probably want to streamline the “boom! done, I’m buying that product – not that one – because it has a trusty brand” process. So, here are the ins and outs of some of the up and coming brands that you’ll see in Staples, online or in a custom office paper supply shop.

The CEO – ENVIRONMENT┬«
Description
Just like the CEO, this paper covers all the recycled paper rounds. It’s reliable, it’s got experience (comes in smooth, felt, laid, and parchment finishes) and it’s around internationally.

You can buy either 100% post-consumer recycled, FSC-certified fibers, specialty fibers or 100% recycled with 30% post-consumer fiber from the entire line. Plus it’s cost-efficient.

What this paper is best for
Acid free and archival, so it’s ideal for scrap booking. It comes in different colours (all 22 of them) and is fit for the renewable energy expert at your office – all papers are made entirely with Green-e Certified renewable energy

What it’s not so good for
If you are looking for 100% post-consumer line of paper only – this one also carries 30% post-consumer fiber paper type.

The Verdict?
It’s a flexible, no fail solution – just takes some time to choose paper amongst the large selection.

The Office Eco-Star – Astrolite PC 100
Like that person who spearheaded the green team at your work, was the first to buy a hybrid and talk about installing solar panels over the weekend – this paper is an eco-star. In fact, it’s one of the cleanest, brightest, and smoothest recycled paper types available. It’s also FSC-certified so you can be sure it contains only de rigeur 100% post-consumer recycled fiber.

What this paper is best for
Um, everything: from business cards to product sheets, especially since Astrolite PC comes in a thicker, new 130lb double thick cover.

What it’s not so good for
What’s not to like?

The Verdict?
100% reliable just like the Office Eco-Star.

The Design Connoisseur – ChorusArt
Description
ChorusArt paper has top-quality triple coating, giving it a slick yet totally eco-chic feel to it.

What this paper is best for
Shiny-er, glossy-er stuff with the FSC stamp on it: catalogues, book covers, magazine covers, direct mail, inserts and flyers, books, art books, magazines, commercial printing, supplements, annual reports, brochures and more. This paper is FSC-certified, guaranteeing that the standards of the Forest Stewardship Council are respected and that the pulp the paper is made of consists of a mixture of fibers from certified forests and post-consumer recycling processes from controlled sources.

What it’s not so good for
Depending on what you want to use this paper for, it has a lighter feel to it.

The Verdict?
Your Design department will love you.

The Office Knight – The Save-a-Tree ┬«
Description
Just like your trusted office cubicle buddy back in the day (yes, the one who answered your harried call to finish off a research report at 1:23 am), this paper will get the job done. Made from 100% post-consumer waste, Process Chlorine Free (PCF), it also runs and prints like virgin paper – what more could you want?

What this paper is best for
Medium weight, everyday use yet “dressed to impress” paper quality that’s ideal for CSR and annual reports, stationery, newsletters, catalogues, brochures and more.

What it’s not so good for
Super thick and shiny-ish business cards – this paper has a medium weight feel to it. People that are adamant about having the FSC standard on their communications material should choose another paper product – this one does not have this label (the FSC actually came under fire last year).

The Verdict?
Your PR department or Cause Marketing team will thank you – great for communicating your corporate green committments to stakeholders and an alternative to the FSC label.

Now, if only buying coffee was so eco-conscious and those trees planted by the UN could create a domino effect..

Get these brands and more, all while tracking how much CO2, trees and wastewater you’ll save with the Eco-Widget, at Green Printer.


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