10 Benefits of Using Postcards for Branding Events

19 06 2014


Postcards
are the perfect marketing tool. This is especially true when you use high quality and eco-friendly postcards as the ones offered by Green Printer. Using postcards to invite guests to a branding event is better than simply using social media. If you have a well-targeted mailing list you will go far. So, here are ten reasons why postcards are perfect for inviting people to a branding event.

1. If you turn your postcard into a response card you could also get your customers to refer friends. This can potentially double your clientele for the price of one client acquisition.

2. Let’s say your brand event is a charity drive, postcards are able to encourage customers to drop by. You can market your event by giving them a per-donation discount.

3. On your invitation you can include featured products. You can also include coupons which will entice customers to make a purchase at the event.

4. You can send postcards with VIP access to your branding event. This way your clients feel special and more inclined to show up to the event.

5. You can handout these postcards at physical locations that social media could otherwise not reach. Some of these places include grocery stores, book clubs, restaurants, and others.

6. If you mail out postcards, most people will probably stick them on their refrigerators. This creates repetition and serves as a reminder of your brand every time they go to the kitchen.

7. Sending postcards is a way to stand out. As most brands use social media, your brand will create a more personal bond with clients, which will make customers flock to you.

8. Nothing helps you stay in touch better than postcard marketing. In fact, for each event, you can send a postcard to past customers to let them know you’re thinking of them.

9. While you’re inviting prospective clients to your branding event, you can introduce new services or products at the same time. This is one of the reasons the postcard is so versatile.

10. Finally, postcards are the best way to generate leads and target accounts for your business. You’ll find you get more business than you ever did with social media.

Operating a small business is not always the easiest thing to do. However, with the right tools, you’ll do great. Postcards are the one marketing tool that will set you aside from the rest.



Promoting A Brand Offline

12 06 2014

Branding is a key element to succeeding in today’s business world. This is true for both corporate and personal brands. A recognizable brand helps build business and create interest in your company. However, this is not an easy task to accomplish. Branding requires dedication and patience. There are several online tools that can be used to reach your target audience and develop a strong brand imagine. Having said that, it is important to keep in mind the fact that most brands are trying to gain online attention which fills online tools with noisy. This makes it difficult to reach your desired target audience seeing as they are always bombarded with messages from many different sources. So how can your brand stand out? Green Printer explored some of the most affordable offline tools available to growing organizations that are looking to gain market presence.

One popular way is a postcard. Everyone gets their mail Monday through Saturday and what better way to get your company out there than by making cool and creative postcards. They need to be attention grabbing and they need to make an impact. You need to make sure it is not just something that can be thrown away, dismissed, or overlooked. It needs to be flashy and it needs to make a positive impression on the consumer. The more creative you get, the better.

Other ideas include bookmarks and greeting cards.Most people read it and what better way to get their attention than with a bookmark. This way, every time they are reading and looking at their book, they will be reminded of your company. That is the ultimate goal at the end of the day, isn’t it? You want to be on someone’s radar and you want to garner someone’s attention. You don’t want to beat them over the head with your ideas and your brand but you want to stick out. This is also done with greeting cards which send a warm message and just make people feel good.
The main goal when implementing a branding strategy is to be creative and think outside the box. Social media and other online tools are beneficial but not everything. It is crucial to use offline tools to get past the noise of online branding.


Clearly Green Design on “zag!” and bucking the marketing trend

20 05 2009

A Green Printer “Design Goes Green” dispatch. An interview with Deb Ozarko, Director, Creative Services of Clearly Green Design.

[digg=Being “green”, socially aware and committed to the planet doesn’t mean that design solutions have to be serious and dull]

1. If a client comes to you saying that they want to market themselves as a green company, what kinds of advice would you give them in terms of identity and design?
Before I would give them any advice, I would accurately determine their motives. As both a visual communicator and a social/environmental activist, I have a very large responsibility to the public and the planet – as well as my own personal ethics. Clearly Green Design takes our commitment to the environment, animals and social justice causes very seriously so its critical that we understand the motivating factors for a company before we go any further. A green claim or green identity no longer has the same validity that they used to because of excessive greenwashing. Greenwash is rampant because so many companies have simply jumped on the green bandwagon in order to keep up with the trend. Personally, I find this really sad because there is alot at stake here – namely, planetary survival. A glaring example of greenwash are the green claims made by the Walmart corporation. I honestly don’t know how the folks at the communications agency who market Walmart can sleep at night. Read the rest of this entry »



Substance 151: Modular design systems and visual vocabularies

30 04 2009

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer‘s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules? Read the rest of this entry »



Wild, green business card ideas to re-ignite your brand

22 04 2009

So, the economy is down the tubes and it’s all over the tube.

Why not take this time to incubate your business (from a caterpillar into a butterfly metamorphosis, if you will) and re-invest in your brand.

This is likely a slower client year than most businesses may be used to so lack of time is no excuse not to get started. And money?  When business is scarce for your retail neighbours down the street, consider that suppliers may be more willing than usual to negotiate high volume orders. Read the rest of this entry »



Green alone won’t ‘recession-proof’ eco-friendly products

25 03 2009

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »



Clearly Green Design on history’s great, green brands in tough economic times

19 03 2009

The “Best Overall” trophy won during Auburn University’s Department of Industrial and Graphic Design’s annual Designing Green competition.

A Green Printer ‘Design Goes Green’ dispatch.

A contributing post by Deb Ozarko, Director of Creative Services for Clearly Green Design, an Ottawa, Canada based visual communications firm for ethical businesses and organizations.

There is no escaping the dark news about today’s current economic situation. Regardless, there are ways for us to all survive – and thrive – simply by asking ourselves one question: Want or Need?

In a planet faced with the tragic fallout from the over consumptive patterns of typical North American society, an economic crisis may just what we need to show us the true cost of our spending habits.  It would not hurt us a bit to do less spending on frivolous – and often environmentally damaging items, and pay more attention to consumer or donor messaging so we can begin to develop an overall higher eco-consciousness. Read the rest of this entry »



Studio 7 Designs on authenticity and cool, new green branding trends

29 01 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

Interview with Studio 7 Designs‘ Aran Down

By Olga Orda


You are an award-winning, environmentally friendly design firm. Tell us what your clients come to your company for and what makes Studio 7 Designs different from other ‘green’ design firms.

We started out about five years ago by providing non-profit groups with free consultation and web design. Originally, we focused on helping out local companies ─ it was our way of giving back to the community. After about two years of helping about 50 non-profit organizations, including many universities and UN chapters, we were getting offers for corporate branding through our contacts. At that time, Studio 7 Designs was run by me and some part-time designers, so it was a natural evolution to move towards being a full-time design and development company. Our roots are based in real ethics. Our site doesn’t have a green theme; we wanted to try to capture the beauty of the natural world and use artistic creativity to show who we are as a whole. Read the rest of this entry »



Unofficial ‘Hot’ List of Green Design Firms – Green Printer’s picks for January 2009

17 01 2009

A Green Printer dispatch.


NOTE: Thank you to Lisa Campbell and Steven Campbell for the following correction. Green Smith was the public relations company contracted to collaborate on, not create, the plantatree™ campaign, and the product was actually developed by Lifford Wine Agency. More details about the wine product and it’s creation are at plantatreewine.com.

What does design have to do with my organization? It’s a question business owners, non-profit leaders and institutions often ask. And, the answer is: lots.

A senior colleague once told me, “Form is just as important as content, Olga and don’t let anyone tell you otherwise.”

And yes, it’s been drilled into our heads: “you can have a great product, but if you don’t [insert verbs like ‘market’, ‘brand’, ‘package’ here], you won’t succeed, etc.”. And it true. But design is more than just a means to an end to sell more of your widgets. It also plays a role in the improvement and development of your offerings and sometimes, your organization. Read the rest of this entry »



Is our clutter making us fat and less “green”? Fast, eco-friendly de-clutter tips for busy lives.

25 02 2008

Warning: so, as the video and Oprah’s darling du jour and guerrilla closet warrior Peter Walsh so clearly outlines, our pack-rat habits are making us chubby. They can also be a barrier to us going green. Not surprising, did you notice that your lean and toned friends also tend to have pretty darn spotless, sustainability-forward and organized homes, while your plumper friends tend to lavish in “chaotic creative” spaces. Hmmm… Read the rest of this entry »