The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism

9 11 2007

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A greenprinteronline.com dispatch.

Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.

Environmental activists are getting more sophisticated and more entrenched into the corporate boardroom than ever before, recognizing even how corporations manipulate Google to manage their billion dollar reputation online.
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