Promoting A Brand Offline

12 06 2014

Branding is a key element to succeeding in today’s business world. This is true for both corporate and personal brands. A recognizable brand helps build business and create interest in your company. However, this is not an easy task to accomplish. Branding requires dedication and patience. There are several online tools that can be used to reach your target audience and develop a strong brand imagine. Having said that, it is important to keep in mind the fact that most brands are trying to gain online attention which fills online tools with noisy. This makes it difficult to reach your desired target audience seeing as they are always bombarded with messages from many different sources. So how can your brand stand out? Green Printer explored some of the most affordable offline tools available to growing organizations that are looking to gain market presence.

One popular way is a postcard. Everyone gets their mail Monday through Saturday and what better way to get your company out there than by making cool and creative postcards. They need to be attention grabbing and they need to make an impact. You need to make sure it is not just something that can be thrown away, dismissed, or overlooked. It needs to be flashy and it needs to make a positive impression on the consumer. The more creative you get, the better.

Other ideas include bookmarks and greeting cards.Most people read it and what better way to get their attention than with a bookmark. This way, every time they are reading and looking at their book, they will be reminded of your company. That is the ultimate goal at the end of the day, isn’t it? You want to be on someone’s radar and you want to garner someone’s attention. You don’t want to beat them over the head with your ideas and your brand but you want to stick out. This is also done with greeting cards which send a warm message and just make people feel good.
The main goal when implementing a branding strategy is to be creative and think outside the box. Social media and other online tools are beneficial but not everything. It is crucial to use offline tools to get past the noise of online branding.


Corporate Social Responsibility: How Far Does Your Business Go?

13 05 2014

Corporate social responsibility (CSR) is a trending topic for many organizations. As mentioned in an earlier posts, most businesses practice some form of CSR activity. This has not only created a tighter gap for differentiation, but it has also made consumers question the transparency of companies’ claims. It is crucial for business owners to understand the different responsibilities that compose CSR and promote their activities accordingly to avoid misconceptions of their efforts.

Mandatory Responsibilities

Mandatory responsibilities are the main reason for which CSR has gained popularity. These are responsibilities that companies must fulfill in order to survive as business entities. There are two specific responsibilities under this section: Economic and Legal.

Economic Responsibilities

Prior to looking at the outside world, organizations must address their financial standings. Profitability should be top-of-mind for all businesses. Companies that are profitable create job opportunities for their communities. Aside from this, these businesses can invest in activities to participate in other responsibilities.

Legal Responsibilities

This section of CSR pertains to legal acts companies must fulfill. Similarly to economic responsibilities, legal responsibilities are requirements for organizations to engage in business practices. Some legalities that businesses must enforce are security labour laws, environmental laws, criminal laws, and many others. In order to successfully execute this responsibility, organizations must be strongly aware of the laws that apply to them.

Company-Imposed Responsibilities

Unlike the mandatory responsibilities, self-imposed responsibilities are undertaken by businesses due to the owners and/ or employees’ desires to have a positive impact within their environment. These responsibilities can be described as Ethical and Philanthropic.

Ethical Responsibilities

Ethical responsibilities pertain to the duty of following a morally correct path. This is not an obligation for organizations but rather a self-imposed mandate. Some activities that fall under this umbrella are practicing honesty with all stakeholders, being respectful to customers, and ensuring that all promises made are fulfilled.

Philanthropic Responsibilities

The philanthropic responsibilities are those responsibilities taken on by companies that want to go above and beyond their call of duty. This section is highly denoted by organizations’ charitable actions such as service or monetary donations for specific community events and the implementation of processes to engage in environmentally friendly business practices. These are the responsibilities that truly differentiate businesses amongst their competitors while building a strong rapport with consumers.



Company Gift-Giving Made Easy – Give carbon-neutrality this Christmas

4 12 2008

www.greenprinteronline.com dispatch.

A post by contributing writer Melissa Chungfat.

The eco-holiday tips are beginning to pour in everywhere. Al Gore was on Oprah last week discussing the impacts of global warming and giving advice on how people can help the environment and save some cash this holiday. And, Obama is certainly doing his part with his plans to green the White House.

If you are an early bird ecopreneurist who wants to distinguish your business this holiday season or are at odds on what to give your customers, staff or business partners, one thing you can do is get a CarbonFree® Product Certification from the non-profit, Carbonfund.org. With CF, with the click of a mouse, you can give the gift of carbon neutralityRead the rest of this entry »



Six real-life tips to kickstart a Green Team at work

14 06 2008

A www.greenprinteronline.com dispatch

For all those days when you believe your green values aren’t aligned with your workplace but you can’t – or don’t want to – make the eco-entrepreneur step, here are some immediate action steps to try out at the office this Monday.

Remember: while many green teams start from humble beginnings, they can grow exponentially – pent up passion for green amongst employees can be powerful driving force. Read the rest of this entry »



Office Hypocrisies: Eating steak at climate change conferences

16 05 2008

A Green Printer dispatch.

Today, I sat in at an insurance board of trade luncheon conference to learn about the value of investing in our nation’s sewage and water infrastructure as a means to deal with the havoc climate change could wrought on our nation’s coastal communities.

Apparently, history has shown that access to clean water is the first thing to go down in several weather, flooding and tidal storms. Translation: we could be scrambling for bottles of water if our government does not get to upgrading our current system up to par. Read the rest of this entry »



Eco-friendly paper order saves 237 000 BTUs of energy, 30.90 lbs of emissions and 0.33 trees

5 12 2007

Image source www2.slac.stanford.edu

A www.greenprinteronline.com dispatch.

Customers care about how many trees your company saves. And no, there is no need to trek your staff all the way out to Indonesia to show that you care about carbon offsetting via tree planing though we do not discourage such acts of corporate altruism. Read the rest of this entry »



Just another silly “Save Trees. Print only when necessary” email signature?

20 11 2007


Video: UNEP – Amazon Deforestation in Google EarthA greenprinteronline.com dispatch.
We’ve become a letter-writing society.Sure, our 16th century relatives may have written and sent a couple of hand-written letters to their loved ones via “dove” (the bird, not the soap brand), it’s us that have set the bar for most letters – electronic ones – sent in world history.

In fact, it’s estimated that 97 billion e-mails whisk through cyberspace every day. And according to GreenPrint Technologies, despite 20th century predictions of a paperless office, Americans use enough sheets every year to build a 10-foot-high wall that would stretch from New York to Tokyo and beyond. Read the rest of this entry »



Don’t make the “naughtiest” corporation list: save endangered forests, use greener paper

15 11 2007

mailbox.jpg

(Source: Candace the Caribou 2007)

A greenprinteronline.com dispatch.

Today, Forest Ethics named Sears the naughtiest tree-cutting company of them all, sending out an estimated 425 million catalogs a year – that’s about enough to give each person in the U.S. six catalogues about flannel pants a year – including 270 million Lands’ End catalogs, with paper that comes from endangered forests. Read the rest of this entry »