Decreasing Carbon Footprints

15 05 2014

May is one of the most exciting months of the year for environmental enthusiasts in North America. During this time, many Canadians and Americans commit to riding their bicycles to work. Last year alone, 19,860 individuals participated in the bike to work week event in Canada. This stopped 170,516 kilograms of CO2 from entering the atmosphere. If this took place within one week alone, imagine the changes that could result from implementing alternatives to driving on a daily basis. To continue with this momentum, Green Printer explored some of the opportunities available for other fellow environmental enthusiasts who want to really change the world.

  • Go for a walk: Walking is only applicable when going shorter distances. This is an enjoyable method of getting from point A to point B with minimal energy required. It is great for the environment, health, and mind. The monetary costs to walking are zero dollars which also makes the best option financial speaking.
  • Ride a bike: This is a no-brainer for people who live in urban cities within close proximity of their jobs. Riding a bicycle is the most green alternative to getting around town because it reduces pollution, oil, and gas usage. These are not only environmental benefits but also financial benefits. Aside from this, abid bikers gain numerous health benefits from the exercise of the activity.
  • Take public transportation: Transiting to work has several benefits over driving. A full bus is responsible for taking 40 cars off the road. This is the equivalent of 70,000 litres of fuel and 175 tonnes of emission per year. From a financial point of view, riding the bus is much more inexpensive than driving a car. Having said that, it is easier to opt for public transportation in larger cities that support this medium versus smaller cities with less transportation resources.
  • Carpool: If the options above are not feasible, carpooling is the next best thing. This decreases the emissions produced individually while also reducing fuel costs. The ideal scenario would include more than two individuals per car ride. The bonus point of carpooling is getting to know co-workers outside of work which could potentially turn into lifelong friendships.
  • Carshare: This is a great alternative to combine with the methods mentioned above. In this scenario, a car is rented for a certain amount of hours to accommodate traveling for longer distances. Carsharing is a better option than owning a car when using the services only a few times per week.


Corporate Social Responsibility: How Far Does Your Business Go?

13 05 2014

Corporate social responsibility (CSR) is a trending topic for many organizations. As mentioned in an earlier posts, most businesses practice some form of CSR activity. This has not only created a tighter gap for differentiation, but it has also made consumers question the transparency of companies’ claims. It is crucial for business owners to understand the different responsibilities that compose CSR and promote their activities accordingly to avoid misconceptions of their efforts.

Mandatory Responsibilities

Mandatory responsibilities are the main reason for which CSR has gained popularity. These are responsibilities that companies must fulfill in order to survive as business entities. There are two specific responsibilities under this section: Economic and Legal.

Economic Responsibilities

Prior to looking at the outside world, organizations must address their financial standings. Profitability should be top-of-mind for all businesses. Companies that are profitable create job opportunities for their communities. Aside from this, these businesses can invest in activities to participate in other responsibilities.

Legal Responsibilities

This section of CSR pertains to legal acts companies must fulfill. Similarly to economic responsibilities, legal responsibilities are requirements for organizations to engage in business practices. Some legalities that businesses must enforce are security labour laws, environmental laws, criminal laws, and many others. In order to successfully execute this responsibility, organizations must be strongly aware of the laws that apply to them.

Company-Imposed Responsibilities

Unlike the mandatory responsibilities, self-imposed responsibilities are undertaken by businesses due to the owners and/ or employees’ desires to have a positive impact within their environment. These responsibilities can be described as Ethical and Philanthropic.

Ethical Responsibilities

Ethical responsibilities pertain to the duty of following a morally correct path. This is not an obligation for organizations but rather a self-imposed mandate. Some activities that fall under this umbrella are practicing honesty with all stakeholders, being respectful to customers, and ensuring that all promises made are fulfilled.

Philanthropic Responsibilities

The philanthropic responsibilities are those responsibilities taken on by companies that want to go above and beyond their call of duty. This section is highly denoted by organizations’ charitable actions such as service or monetary donations for specific community events and the implementation of processes to engage in environmentally friendly business practices. These are the responsibilities that truly differentiate businesses amongst their competitors while building a strong rapport with consumers.

Junxion Strategy: Eleven tips to effectively market green

18 03 2009

A demonstration outside the Heavy Oil Conference in Calgary, Alberta drawing attention to the $2 billion dollar subsidy to the oil industry in Alberta for the Carbon Sequestration program.

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

Thanks to blogs, websites, Facebook, and the ever-growing list of social media tools, people have the ability and power to educate themselves about anything they please. It is harder for companies to get away with lies about their products and misleading messages. People can easily look up “greenwashing” or “what is an organic product?” in a search engine and in a matter of seconds, they have a list of resources that cuts through the PR.

So how can companies who are taking sincere environmental initiatives market themselves credibly? Read the rest of this entry »

Why did corporations that ‘leaned’ toward green in 2008 perform better financially?

11 03 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

By Contributing Writer Melissa Chungfat.

Every day we hear about companies going under and pub meals having more value than bank stocks. At at time when profits are low across the nation, some company executives think that now is not the time to implement environmental initiatives. So why did companies committed to sustainability in 2008 perform better that those that didn’t?

Management consulting firm A.T. Kearney did a study comparing the performances of  99 companies with strong commitments to sustainability against industry averages from May to November 2008. Companies that leaned towards green outperformed industry averages by 15% over the six months in 16 of the 18 industries. Read the rest of this entry »

Obama: “We can’t solve global warming because I f—ing changed light bulbs in my house”

11 11 2008

The green we need

A dispatch.

A post by contributing writer Melissa Chungfat. 

When Barack Obama delivered his speech on November 4, 2008, he mentioned the challenges of a planet in peril and the worst financial crisis in a century. In the spirit of collaboration, he called upon all Americans to “join in the work of remaking this nation.”

 You can now check out the Clean Tech for Obama website. Cleantech and Green Business for Obama (CT4-O) is a self organized, volunteer based constituency group supporting the Obama campaign. Read the rest of this entry »

IBM’s toxic, chemical ink dumping seeps into upstate New York country club

16 11 2007


Toxic inks dump in Lagos, Nigeria, 2007

For many, printing comes across as an environmentally benign industry – just how harmful can cartridge inks and paper be? This week’s investigation from the Press & Sun Bulletin (Birmingham, New York) suggests a darker story about the negative human health effects of traditional printing industry inks. Read the rest of this entry »

The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism

9 11 2007


A dispatch.

Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.

Environmental activists are getting more sophisticated and more entrenched into the corporate boardroom than ever before, recognizing even how corporations manipulate Google to manage their billion dollar reputation online.
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Share a CO2 calculator with your blog readers: 3 ways to increase your green blog’s traffic

5 11 2007

A dispatch – I once asked a city-based TV editor how he chooses the news stories from all the PR “flack” and “noise” he receives on a per hour basis (I counted about 43 emails an hour in his inbox). His response? “When I go home and my son asks, ‘Dad, what happened in the news today’? I take three seconds and usually, the most striking stories of the day come to mind. Today, it’ll be the story of two feet separated at the roadside and a helicopter that saved a 68-year old adrenaline junkie grandmother from hiking the local mountains.”

The point is, blog posts are first and foremost news (and “how-to” guides and lists…). And, with our 0.025 second internet attention span, blog posts need to be even faster and more captivating than print news. Aside from the blogging credibility guide, here are three tips to get you more traffic:

1. Share a CO2 calculator with your blog readers. Here’s hidden gem in the green blogosphere that’ll no doubt get your readers a little giddy if not incredibly interested to “interact” with your blog (that’s want you want).

Share the code of this CO2 blog calculator with your readers (who, I bet, are bloggers too) and win points. I bet you’ll get referrals on Stumbleupon too. By the way, Stumbleupon can be better than Digg for getting you traffic. Read the rest of this entry »

Green Printer finalist in BC’s Greenest Business award

2 11 2007


We are excited to announce that Green Printer was a finalist in the first annual E.F. Schumacher Award for BC’s Greenest Business. The award was established by the BC Green Party to identify and applaud businesses that make environmental leadership paramount to their practices.

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Killing trees makes up to 25% of all carbon pollution: 7 easy, tree-lovin’ office tips

1 11 2007


Dispatch from

Check this: more than 30% of all the trees that are logged go to make paper. That’s a lot of energy to kill all our poor, little green friends: in fact, deforestation contributes between 20% and 25% of all carbon pollution, which, in turn, accelerates global warming. And yes, we’ve heard it before: recycle, recycle, recycle. But does it work? Yes, but…. according to the RFU, most of us still don’t do it as much as we’d like to.

In Canada, we recovered only 44% of all paper products used and over 90% of all office paper is still made from virgin fibres. Ouch, that hurts the feelings of treehuggers like us. Here are seven, easy office tips to save trees and cut down carbon emissions:

  1. It’s what your mother always told you: Frugal is the new chic. When making copies, set your machine to use both sides of paper and cut your consumption by 50%.

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