By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.
While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.
Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »
My assumption is that kids are already well ahead of their parents in terms of incorporating green living (with less fuss than adults) into their lives and those of their peers. In fact, kids often pressure parents to recycle, according to a study published in the BBC.
Still, raising children to be good citizens and those that can quickly make the link between paper usage, recycling, deforestation, government action and climate change later in their life (I coin these savvy “Forest Citizens”) is not easy but it is well worth it on many levels. Here is who we are watching to help us raise good Forest Citizens as we embark on the craziness of the school year: Read the rest of this entry »
Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.
When asked: how “green” are you, the brains behind accounting, IT and architectural firms who, kudos to them – both the closet greens or eco-warriors who proudly bear their eco-badge on their sleeve – jump up to say that they are helping their clients drive sustainability solutions.
Warning: so, as the video and Oprah’s darling du jour and guerrilla closet warrior Peter Walsh so clearly outlines, our pack-rat habits are making us chubby. They can also be a barrier to us going green. Not surprising, did you notice that your lean and toned friends also tend to have pretty darn spotless, sustainability-forward and organized homes, while your plumper friends tend to lavish in “chaotic creative” spaces. Hmmm… Read the rest of this entry »
We ask design guru Nate Burgos, named Fast Company’s debut “Fast 50 Champions of Innovation“, to reflect on how the Internet changed how designers ‘make connections’ and why government and ‘big business’ should care about environmental sustainability and design activism.
Our take: major organizations should take a cue from the incredibly creative and nimble ways designers (who often, historically speaking, have a pulse on how online mediums work faster than business) are using the Internet and multi-media platforms to attract highly engaged users – not to mention high web traffic rates. Here are nine websites to watch and more on what the ever quotable Burgos said on design activism, the Internet and sustainability…
Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
At some point, one comes to the inevitable conclusion that in order to “green” your marketing material, one needs to take a little extra time to plan ahead and live a “slow food” version of marketing. Yes, I hear the snickers and yes, even marketing speed demons can learn a thing or two from the slow movement.
So, for all you energizer bunnies out there, here are a few tips from Montreal based Vivace Design‘ s Karine Himbeault that, incidentally, we found take 60 seconds or less to actually carry out.
When companies make the shift to reduce the carbon footprint of their supply chain, paper is one of the first – but perhaps most overlooked – ways to shed those office carbon pounds.
But the carbon, environmental and cost savings benefits of switching from virgin paper to more sustainable paper didn’t escape Sustainable Business Design – a consulting firm that provides carbon footprint, greenhouse gas audits and “The Low Carb Corporate Diet” ™ service. Read the rest of this entry »
Ah, Christmas: it’s the perfect season to be merry, bright and green. But it’s not always easy telling your rosy-cheeked in-laws or your office colleagues, their hands brimming with glossy, yet unsustainable, paper-wrapped gifts, on why you opted to give them local wine wrapped in a burlap sack (“oh, but it’s chic and reusable”). Read the rest of this entry »
According to The Daily Green featured video clip of top green digger, Andrew Sorcini a.k.a. Mr. BabyMan (he cautions others not to let their girlfriends choose their online nickname), it takes unwavering commitment or, if you like, borderline obsession, to become a top green blogger, or more accurately: a top, green Digger.
Whether or not you agree with his sense of humour, Sorcini is on top.