Ads Made of Sea Water: Three reasons to re-imagine your design

3 06 2009

A www.greenprinteronline.com dispatch.

This week, we scoured Google, we marveled and finally chose three design resources, trends and case studies from around the globe that inspire in their boundary pushing work. You’ll probably re-think using the colour green in your branding palette. And that’s a good thing.

1. Did you ever wonder what all those old marketing posters for saving the endangered spotted owls could be made out of? In 1980s, you could have conjured nasty words like ‘subterranean chemicals’ or ‘volatile organic compounds‘ (VOCs). Read the rest of this entry »



Core Industry’s MacMurray on ‘Garden Electric’ and making the invisible visible

25 05 2009

Thank you to Daniel Schutzsmith for this fabulous tip.

Green Printer has interviewed rockstar interactive and strategic marketing, design and development firm Core Industries before (who clients include Live Earth, Pepsi and 1% for the Planet) and has been in touch with Megan MacMurray, Production Designer at the agency.

So, we were excited to learn that the Brooklyn-based MacMurray, along with fellow artist Angela Pablo, showcased her Garden Electric exhibit at the Futuresonic Festival and Conference in Manchester, England. Read the rest of this entry »



Three coolest, new tech tools to shake up your green marketing….

14 05 2009

A www.greenprinteronline.com dispatch

As we are gearing up for week full of interviews from Clearly Green Design and the Futuresonic Festival and Conference (a sneak peek photo of the Futuresonic interview above!), this week’s uber-short post is on some valuable and unique tools for business owners looking to refresh their green marketing efforts.

1. Widgetbox allows you to search for widgets and once you find a good match for your busines, it lets you customize the mini-application and add it to your own Web site or blog. Green Printer even has one too.

2.  Volusion. Because Barack Obama used it in his campaign and well, look where it took him. No seriously, Volusion’s Gold Plan edition offers new social commerce features and affordable plans for tech-savvy entrepreneurs.

3. Besides Google AdWords, Clickable Pro for Advertisers is an affordable and simple online advertising Web service that helps small to medium sized businesses to create and manage search marketing campaigns from a single location.

That’s it! We told you it would be short. Stay tuned for the blog-blitzrieg next week through our “Design Goes Green” series.



Earth Hour: Tooth fairy delusion or one hour vigil?

29 03 2008

Image source: http://timblair.net | Lights out for Sydney, Australia 2007

An http://greenprinteronline.com dispatch.

Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.

Despite gripes that Earth Hour falls on the NCAA basketball regional, it’s lights out for over 23 major cities worldwide like Toronto and Bangkok. Read the rest of this entry »



7 deadly blog sins thou shall not commit on thy eco-blog

11 11 2007

 

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Besides loving chic elk and using eloquent Shakespearean language to speak about the beauty of treeless paper, sustainable printing technologies and paper that’s good to the planet, we devout tree-huggers here at Green Printer love to give you cool ideas to start and skyrocket your own eco-blog. Read the rest of this entry »



The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism

9 11 2007

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A greenprinteronline.com dispatch.

Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.

Environmental activists are getting more sophisticated and more entrenched into the corporate boardroom than ever before, recognizing even how corporations manipulate Google to manage their billion dollar reputation online.
Read the rest of this entry »



Share a CO2 calculator with your blog readers: 3 ways to increase your green blog’s traffic

5 11 2007


A greenprinteronline.com dispatch – I once asked a city-based TV editor how he chooses the news stories from all the PR “flack” and “noise” he receives on a per hour basis (I counted about 43 emails an hour in his inbox). His response? “When I go home and my son asks, ‘Dad, what happened in the news today’? I take three seconds and usually, the most striking stories of the day come to mind. Today, it’ll be the story of two feet separated at the roadside and a helicopter that saved a 68-year old adrenaline junkie grandmother from hiking the local mountains.”

The point is, blog posts are first and foremost news (and “how-to” guides and lists…). And, with our 0.025 second internet attention span, blog posts need to be even faster and more captivating than print news. Aside from the blogging credibility guide, here are three tips to get you more traffic:

1. Share a CO2 calculator with your blog readers. Here’s hidden gem in the green blogosphere that’ll no doubt get your readers a little giddy if not incredibly interested to “interact” with your blog (that’s want you want).

Share the code of this CO2 blog calculator with your readers (who, I bet, are bloggers too) and win points. I bet you’ll get referrals on Stumbleupon too. By the way, Stumbleupon can be better than Digg for getting you traffic. Read the rest of this entry »