Green Your Ad Material: easy trends for 2008

16 01 2008

Image Source: World Wildlife Federation – caption “15 km squared of rain forest disappears every minute”

A Design Goes Green Series by www.greenprinteronline.com.

Kevin Thompson of Rising Phoenix Design shares easy tips to green your advertising and marketing material in 2008.

Less is more.
If you’re smart, you can say a lot with very little. Thompson swears by low ink coverage for all Rising Phoenix Design printed pieces to create the sexy white space that you saw the big name ad firms use in their 2007 marketing material (the “Dear Ketel One Drinker. Can you find the subliminal message in this advertisement?” Followed by two-thirds of a page of white space ring a bell?) Read the rest of this entry »



Cut out “greenwashing” in 2008: a short guide to creating a real campaign

10 01 2008

Image source: www.greenpeace.org

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

The market for sustainable goods and services is gigantic – an estimated $209 billion or 35 million consumers in the U.S. alone, according to a Lifestyles of Health and Sustainability (LOHAS) study.

Think jumping on the “environmental-Armageddon-is-upon-us-we-are-doing something-about-it-hear-me-roar” business bandwagon will be easy? Think again. Read the rest of this entry »



Global warming deniers denounce Congress’ move to CFLs and LEDs

8 01 2008

An http://www.greenprinteronline.com dispatch.

LATEST in CFL Debate: No Actual Data on CFL migraine scare in The Daily Green

Conservative bloggers denounce US Congresses’ move to CFLs as a mercury health hazard and a “High Priest Al Gore of the Church of Global Warming of Modern Day Idiots (MDI)” falsity while of course, sourcing the “science” behind their claim as, what else, another conservative blogger’s opinion. Read the rest of this entry »



Xerox slashes emissions 18% below 2002 levels and saves $18M

28 12 2007

Image source: akamaitech.net
Through innovation in their paper and ink use and operational changes, Xerox reduced its greenhouse gas emissions 18 percent below 2002 levels. The move saved the company $18 million dollars and spurred a new, more stringent goal of driving down emissions 25 percent below that 2002 baseline. Printing green has gone corporate mainstream.



The business supply chain: 8 easier ways to be eco-friendly

26 12 2007

 

Image source: http://blog.americanfeast.com

Strategies: Manage your supply chain

Just tip #8 of 10 tips from the Greater Vancouver’s Regional District’s “Smart Steps Strategies

Your supply chain is made up of the companies that help your business secure materials and distribute products to the right place at the desired time in the quantities needed. The supply chain thus offers a unique and relatively easy opportunity for your firm to influence suppliers to the benefit of the environment. Read the rest of this entry »



Green your retail business today with 5 easy tips

26 12 2007

Image source: http://blogs.zdnet.com

A http://greenprinteronline.com dispatch

If your post-holiday cheer and spending has put you in a slump about how to jumpstart your New Year’s resolution to make your business run more efficient and tree-friendly for less (and who doesn’t?), Ilana DeBare from the San Francisco Chronicle has the solution. The Chronicle green business reporter provides a few tips to increase your retail business efficiency in the long-term and “walk” your sustainability talk in 2008. Read the rest of this entry »



LEDs set to make BC Hydro electricity self-sufficient by 2016

19 12 2007

Image source: http://inhabitat.com

A www.greenprinteronline.com dispatch.

 

Check out this video on decorating with LED Christmas lights from Vancouver-based enviromental news website, BC Buzz. A BC Hydro PowerSmart representative explains that decorating with LED Christmas lights uses 95% less energy than traditional lights. And the LEDs last more than 10 times longer! Read the rest of this entry »