Wild, green business card ideas to re-ignite your brand

22 04 2009

So, the economy is down the tubes and it’s all over the tube.

Why not take this time to incubate your business (from a caterpillar into a butterfly metamorphosis, if you will) and re-invest in your brand.

This is likely a slower client year than most businesses may be used to so lack of time is no excuse not to get started. And money?  When business is scarce for your retail neighbours down the street, consider that suppliers may be more willing than usual to negotiate high volume orders. Read the rest of this entry »



Truly Green – Eco-friendly Printing + Research = Success

15 04 2009

A special guest post by Aaron Schoenberger for Green Printer‘s ‘Design Goes Green’ blog.

A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with soy ink, will make one’s marketing materials green. In essence, it’s not only the printing that makes a company green, but also the research and time spent identifying target markets, concocting copy that’s both precise and somewhat vague at the same time, limiting the want to send promotional material to everyone on the planet, and a host of other factors that, if not done properly, will result in a slap on the wrist from good ole’ Mother Earth. Read the rest of this entry »



Green Printer’s top picks for ‘meaningful’ Earth Day marketing

9 04 2009

Earth Day takes place this April 22nd.

As a green leader or entrepreneur, the day begs the question, what will you be doing?

In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties. Read the rest of this entry »



StepUp Communications: Branding and identity means ‘organizing information’

1 04 2009

Green Printer speaks with Sigrid Albert, Principal and Art Director of StepUp Communications, a company that focuses on creative services for internal communications.

A Green Printer ‘Design Goes Green’ dispatch. A post by contributing writer Melissa Chungfat.

Some of your clients integrate sustainability in their business. What advice would you give to green start-up businesses in terms of identity and design?

Having a clear vision and direction for your company is the first step. From there, you can create your visual identity. Green businesses already have clear values to communicate, which makes it easier to design for them. Their visual identity should reflect what the business does and the best thing is for them to follow through with their promise. Be clear about what your strengths are and the direction your business is going, and designers can help with that process.

What value does design bring in terms of brand equity?

Design has a lot of value and good design will go beyond the product to allow for interpretation. Design establishes a professional look and there is an intangible quality that comes from a good identity that portrays trust. It’s important to keep in mind that the best logo is not going to help you if you don’t have a strong business plan. Read the rest of this entry »



Green alone won’t ‘recession-proof’ eco-friendly products

25 03 2009

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »



Clearly Green Design on history’s great, green brands in tough economic times

19 03 2009

The “Best Overall” trophy won during Auburn University’s Department of Industrial and Graphic Design’s annual Designing Green competition.

A Green Printer ‘Design Goes Green’ dispatch.

A contributing post by Deb Ozarko, Director of Creative Services for Clearly Green Design, an Ottawa, Canada based visual communications firm for ethical businesses and organizations.

There is no escaping the dark news about today’s current economic situation. Regardless, there are ways for us to all survive – and thrive – simply by asking ourselves one question: Want or Need?

In a planet faced with the tragic fallout from the over consumptive patterns of typical North American society, an economic crisis may just what we need to show us the true cost of our spending habits.  It would not hurt us a bit to do less spending on frivolous – and often environmentally damaging items, and pay more attention to consumer or donor messaging so we can begin to develop an overall higher eco-consciousness. Read the rest of this entry »



Junxion Strategy: Eleven tips to effectively market green

18 03 2009

A demonstration outside the Heavy Oil Conference in Calgary, Alberta drawing attention to the $2 billion dollar subsidy to the oil industry in Alberta for the Carbon Sequestration program.

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

Thanks to blogs, websites, Facebook, and the ever-growing list of social media tools, people have the ability and power to educate themselves about anything they please. It is harder for companies to get away with lies about their products and misleading messages. People can easily look up “greenwashing” or “what is an organic product?” in a search engine and in a matter of seconds, they have a list of resources that cuts through the PR.

So how can companies who are taking sincere environmental initiatives market themselves credibly? Read the rest of this entry »



Why did corporations that ‘leaned’ toward green in 2008 perform better financially?

11 03 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

By Contributing Writer Melissa Chungfat.

Every day we hear about companies going under and pub meals having more value than bank stocks. At at time when profits are low across the nation, some company executives think that now is not the time to implement environmental initiatives. So why did companies committed to sustainability in 2008 perform better that those that didn’t?

Management consulting firm A.T. Kearney did a study comparing the performances of  99 companies with strong commitments to sustainability against industry averages from May to November 2008. Companies that leaned towards green outperformed industry averages by 15% over the six months in 16 of the 18 industries. Read the rest of this entry »



Core Industries on the death of PR stunts and the “Age of Consequence”

10 03 2009

Green Printer speaks with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive. Read the rest of this entry »



Aurora Design: A candid look at eco-design and dealing with green curious clients

26 02 2009
A praise of baby steps
By Jutta Lehmer of Aurora Design.

When I first became interested in greening my graphic design business I quickly felt overwhelmed by all the resources out there. Don’t get me wrong. It’s great we have so much paperless information at our fingertips to find answers to the most unusual questions. At some point I had to just do it. Before I even changed me web site to green, I gently tried to direct my customers to recycled paper and non-toxic inks for their print jobs and it actually worked in a number of cases even though unfortunately it’s not necessarily always the budget-conscious choice.