40 tips to “Eco” your Marketing Package in 60 Seconds or Less

6 02 2008

Image source: www.futureproofnola.com.

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

At some point, one comes to the inevitable conclusion that in order to “green” your marketing material, one needs to take a little extra time to plan ahead and live a “slow food” version of marketing. Yes, I hear the snickers and yes, even marketing speed demons can learn a thing or two from the slow movement.

So, for all you energizer bunnies out there, here are a few tips from Montreal based Vivace Design‘ s Karine Himbeault that, incidentally, we found take 60 seconds or less to actually carry out.

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The “Story of Stuff”: too Mulch Design?

25 01 2008

Image source: www.inhabitat.com

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

Today, I caught the “story of stuff“: a 20-minute, fast-paced look at the dark underbelly of our consumption patterns. The clip exposes the links between a host of environmental and social issues while showing you the real cost of that $5 radio (metals from South Africa, 14 years olds from the Congo dropping out of school to work in factories…). Read the rest of this entry »



Green Your Ad Material: easy trends for 2008

16 01 2008

Image Source: World Wildlife Federation – caption “15 km squared of rain forest disappears every minute”

A Design Goes Green Series by www.greenprinteronline.com.

Kevin Thompson of Rising Phoenix Design shares easy tips to green your advertising and marketing material in 2008.

Less is more.
If you’re smart, you can say a lot with very little. Thompson swears by low ink coverage for all Rising Phoenix Design printed pieces to create the sexy white space that you saw the big name ad firms use in their 2007 marketing material (the “Dear Ketel One Drinker. Can you find the subliminal message in this advertisement?” Followed by two-thirds of a page of white space ring a bell?) Read the rest of this entry »



Cut out “greenwashing” in 2008: a short guide to creating a real campaign

10 01 2008

Image source: www.greenpeace.org

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

The market for sustainable goods and services is gigantic – an estimated $209 billion or 35 million consumers in the U.S. alone, according to a Lifestyles of Health and Sustainability (LOHAS) study.

Think jumping on the “environmental-Armageddon-is-upon-us-we-are-doing something-about-it-hear-me-roar” business bandwagon will be easy? Think again. Read the rest of this entry »



Five ways to have an eco-friendly, sexy and tree-loving Christmas

28 11 2007

Image source: www.andreaharner.com

Ah, Christmas: it’s the perfect season to be merry, bright and green. But it’s not always easy telling your rosy-cheeked in-laws or your office colleagues, their hands brimming with glossy, yet unsustainable, paper-wrapped gifts, on why you opted to give them local wine wrapped in a burlap sack (“oh, but it’s chic and reusable”). Read the rest of this entry »



Just another silly “Save Trees. Print only when necessary” email signature?

20 11 2007


Video: UNEP – Amazon Deforestation in Google EarthA greenprinteronline.com dispatch.
We’ve become a letter-writing society.Sure, our 16th century relatives may have written and sent a couple of hand-written letters to their loved ones via “dove” (the bird, not the soap brand), it’s us that have set the bar for most letters – electronic ones – sent in world history.

In fact, it’s estimated that 97 billion e-mails whisk through cyberspace every day. And according to GreenPrint Technologies, despite 20th century predictions of a paperless office, Americans use enough sheets every year to build a 10-foot-high wall that would stretch from New York to Tokyo and beyond. Read the rest of this entry »