Five Tips for a Successful Direct Mail Campaign

3 07 2014

Direct mailing campaigns allow you to send marketing campaigns out to a large audience of individuals at one time. However, you don’t want to simply litter the area with mailings; you want to garner responses from the public by boldly and proudly display important information. Green Printer highlights the following five elements as crucial for a successful direct mail campaign.


Company Name and Contact Information

While these details seem obvious, some campaigns obscure this important information. Interested parties should be able to quickly spot the name of your company as well as a phone number, email address and physical address. This information makes it easier for potential customers to come visit your shop or to send you questions as soon as possible.

Promotional Message
You  need to decide what the focus of this particular marketing campaign. Whether you want to let individuals know about a new product that is coming up or promotional item that you’ll be offering at an upcoming sale. Don’t go on and on with this promotional message; make it short and sweet. This will help in  obtaining the desired attention of your target audience members and hold their gaze.

Your Logo
The logo or symbol is an important part of the direct mail campaign because it is how people will identify your company. When they are walking down the street past your store or browsing through another circular, they will connect your logo with the products and goods that you offer and the service they received at your last promotion or sale.

How to Redeem The Promotion
If you do not include information on how to redeem the promotion in a clear spot on the direct mailing campaign, then your customers are not going to take the time to look around for it. Also, do not hide details that the public needs to know. For example, if they need to buy items that equal a certain value to qualify for the promotion, let them know before they come to the store.

Color and Design
The content could be the most wonderful promotional material in the world, but if it gets lost in a box filled with other advertisements, it serves you no purpose. Use bright colors and/or large fonts to announce the sale. You might also include a promotional pen or other small item along with it



10 Benefits of Using Postcards for Branding Events

19 06 2014


Postcards
are the perfect marketing tool. This is especially true when you use high quality and eco-friendly postcards as the ones offered by Green Printer. Using postcards to invite guests to a branding event is better than simply using social media. If you have a well-targeted mailing list you will go far. So, here are ten reasons why postcards are perfect for inviting people to a branding event.

1. If you turn your postcard into a response card you could also get your customers to refer friends. This can potentially double your clientele for the price of one client acquisition.

2. Let’s say your brand event is a charity drive, postcards are able to encourage customers to drop by. You can market your event by giving them a per-donation discount.

3. On your invitation you can include featured products. You can also include coupons which will entice customers to make a purchase at the event.

4. You can send postcards with VIP access to your branding event. This way your clients feel special and more inclined to show up to the event.

5. You can handout these postcards at physical locations that social media could otherwise not reach. Some of these places include grocery stores, book clubs, restaurants, and others.

6. If you mail out postcards, most people will probably stick them on their refrigerators. This creates repetition and serves as a reminder of your brand every time they go to the kitchen.

7. Sending postcards is a way to stand out. As most brands use social media, your brand will create a more personal bond with clients, which will make customers flock to you.

8. Nothing helps you stay in touch better than postcard marketing. In fact, for each event, you can send a postcard to past customers to let them know you’re thinking of them.

9. While you’re inviting prospective clients to your branding event, you can introduce new services or products at the same time. This is one of the reasons the postcard is so versatile.

10. Finally, postcards are the best way to generate leads and target accounts for your business. You’ll find you get more business than you ever did with social media.

Operating a small business is not always the easiest thing to do. However, with the right tools, you’ll do great. Postcards are the one marketing tool that will set you aside from the rest.



Promoting A Brand Offline

12 06 2014

Branding is a key element to succeeding in today’s business world. This is true for both corporate and personal brands. A recognizable brand helps build business and create interest in your company. However, this is not an easy task to accomplish. Branding requires dedication and patience. There are several online tools that can be used to reach your target audience and develop a strong brand imagine. Having said that, it is important to keep in mind the fact that most brands are trying to gain online attention which fills online tools with noisy. This makes it difficult to reach your desired target audience seeing as they are always bombarded with messages from many different sources. So how can your brand stand out? Green Printer explored some of the most affordable offline tools available to growing organizations that are looking to gain market presence.

One popular way is a postcard. Everyone gets their mail Monday through Saturday and what better way to get your company out there than by making cool and creative postcards. They need to be attention grabbing and they need to make an impact. You need to make sure it is not just something that can be thrown away, dismissed, or overlooked. It needs to be flashy and it needs to make a positive impression on the consumer. The more creative you get, the better.

Other ideas include bookmarks and greeting cards.Most people read it and what better way to get their attention than with a bookmark. This way, every time they are reading and looking at their book, they will be reminded of your company. That is the ultimate goal at the end of the day, isn’t it? You want to be on someone’s radar and you want to garner someone’s attention. You don’t want to beat them over the head with your ideas and your brand but you want to stick out. This is also done with greeting cards which send a warm message and just make people feel good.
The main goal when implementing a branding strategy is to be creative and think outside the box. Social media and other online tools are beneficial but not everything. It is crucial to use offline tools to get past the noise of online branding.


3 Steps to Choosing the Right Font for Your Brand

29 05 2014

 

There are many details involved when building a brand. Surprisingly, choosing the right font is a great opportunity for your brand to differentiate itself from its competitors.

The right font is more than just a typeface. Some styles are easier to read while others capture and engage the audience from the onset. The aim when building a brand is to create a coherent image which is often referred to as a logo. This starts with the font chosen to represent the business. The last thing you want is to lose a potential customer because of a hard-to-read website or a logo that sends a confusing message.

Carefully define your brand identity
Identify the message your brand stands for. If you have a mission statement, consult it when considering the following steps. First, take a look at the services you are providing or the products you offer. Now, consider what you want your particular target audience to feel when they read your website or see your logo. You may be going for a strictly professional image, so the font should be professional, crisp and clear. On the other hand, if you are a child-centered, or otherwise playful brand, the typeface you use should be looser and more fun.

Go over all your options
There are numerous fonts available. You may be surprised to see all the options, but if you are a start-up organization, food centered, or artistic brand, then it is a good idea to go over all the options. Whimsical fonts can be just what you are looking for. Tech companies should look for sleek fonts in general, while a florist can get away with a flourishes.
The traditional typefaces are ideal to use when you are building a brand that revolves around a finances or tax services. These may not be one of the new fonts on the market, but they will give off a feeling that your brand can be trusted.

Double check legibility
Before deciding upon a particular font, check it’s legibility at various sizes. If a font is hard to decipher when printed on a pen, read on a smartphone, or blown up on a billboard, then it is not your best choice. This is a critical step prior to printing your marketing collateral.



EcoCalculator: A Tool to Identify Environmental Impact When Printing Green

21 05 2014

Organizations that adopt eco-friendly business practices are highly valued in today’s society. Many companies enforce different activities to highlight their desire to be green. Although this is a great step forward, most businesses are unaware of the actual impact of their changes. To address this issue, Green Printer uses an EcoCalculator. This tool measures the impact that every green order has on the environment.

The general drive behind green printing is the idea of saving trees. However, there are other essential details that are often overlooked when choosing a printing company. The other positive environmental changes that take place when printing green are denoted below.

Each order’s environmental savings are measured and added to the client’s previous orders by Green Printer through the EcoCalculator. This calculations are done automatically and are readily available for clients to download for their own records.

 



Green designers take heed: ‘Sharing’ a tidalwave 2009 trend

28 05 2009

A www.greenprinteronline.com dispatch.

Here and there in 2007, I saw the idea of the ‘share economy’ pop up.  In 2009, car sharing, bike sharing, vacation sharing and even, clothing sharing seem to have more clout as tidalwave trends as opposed to mere passing trends.

From conference keynote titles like “Is the Share Economy the New New Economy?” at the May 5-7 Next09 Conference to the hit $40 annual fee Smart Bike Program in Washington, D.C., sharing is on the rise amongst even ‘mainstream’ consumers.

Sure, when times were high, the idea of car-pooling with the guy next door who grows petunias seemed like a nuisance best avoided (“I have to get to my superimportantmeetingnow!”). Read the rest of this entry »



Clearly Green Design on “zag!” and bucking the marketing trend

20 05 2009

A Green Printer “Design Goes Green” dispatch. An interview with Deb Ozarko, Director, Creative Services of Clearly Green Design.

[digg=Being “green”, socially aware and committed to the planet doesn’t mean that design solutions have to be serious and dull]

1. If a client comes to you saying that they want to market themselves as a green company, what kinds of advice would you give them in terms of identity and design?
Before I would give them any advice, I would accurately determine their motives. As both a visual communicator and a social/environmental activist, I have a very large responsibility to the public and the planet – as well as my own personal ethics. Clearly Green Design takes our commitment to the environment, animals and social justice causes very seriously so its critical that we understand the motivating factors for a company before we go any further. A green claim or green identity no longer has the same validity that they used to because of excessive greenwashing. Greenwash is rampant because so many companies have simply jumped on the green bandwagon in order to keep up with the trend. Personally, I find this really sad because there is alot at stake here – namely, planetary survival. A glaring example of greenwash are the green claims made by the Walmart corporation. I honestly don’t know how the folks at the communications agency who market Walmart can sleep at night. Read the rest of this entry »



Green Printing Myths – Busted! Why not make green by printing sustainably?

6 05 2009

For the past few years, corporations have been touting the launch of each new sustainability program – from employee engagement initiatives to renewable energy powered operations. And so, 2009 is an interesting year for Green Printer to check in on the results of these shop floor and boardroom decisions.

In a very interesting article, Anca Novacovici of Eco-Coach speaks about how corporations like 3M and Grossman Marketing group reaped in tangible – but unexpected revenue surges, savings and client kudos – by choosing the greener path.

Going green can…fatten the top line. Grossman Marketing Group, a US$30-million (sales) maker of marketing, decided to spend up to US$4,000 every year to ease the strain on the nation’s energy grid by purchasing renewable-energy “credits” from two California wind farms. Adding 5% to its energy bill didn’t save Grossman money at the time, but it did attract eco-friendly customers like Google and Green Mountain Coffee. Envelope sales — which represent 45% of Grossman’s top line — grew 20% in 2007, which is a pretty good return on a $4,000 investment!” Read the rest of this entry »



Substance 151: Modular design systems and visual vocabularies

30 04 2009

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer‘s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules? Read the rest of this entry »



Wild, green business card ideas to re-ignite your brand

22 04 2009

So, the economy is down the tubes and it’s all over the tube.

Why not take this time to incubate your business (from a caterpillar into a butterfly metamorphosis, if you will) and re-invest in your brand.

This is likely a slower client year than most businesses may be used to so lack of time is no excuse not to get started. And money?  When business is scarce for your retail neighbours down the street, consider that suppliers may be more willing than usual to negotiate high volume orders. Read the rest of this entry »