10 Benefits of Using Postcards for Branding Events

19 06 2014


Postcards
are the perfect marketing tool. This is especially true when you use high quality and eco-friendly postcards as the ones offered by Green Printer. Using postcards to invite guests to a branding event is better than simply using social media. If you have a well-targeted mailing list you will go far. So, here are ten reasons why postcards are perfect for inviting people to a branding event.

1. If you turn your postcard into a response card you could also get your customers to refer friends. This can potentially double your clientele for the price of one client acquisition.

2. Let’s say your brand event is a charity drive, postcards are able to encourage customers to drop by. You can market your event by giving them a per-donation discount.

3. On your invitation you can include featured products. You can also include coupons which will entice customers to make a purchase at the event.

4. You can send postcards with VIP access to your branding event. This way your clients feel special and more inclined to show up to the event.

5. You can handout these postcards at physical locations that social media could otherwise not reach. Some of these places include grocery stores, book clubs, restaurants, and others.

6. If you mail out postcards, most people will probably stick them on their refrigerators. This creates repetition and serves as a reminder of your brand every time they go to the kitchen.

7. Sending postcards is a way to stand out. As most brands use social media, your brand will create a more personal bond with clients, which will make customers flock to you.

8. Nothing helps you stay in touch better than postcard marketing. In fact, for each event, you can send a postcard to past customers to let them know you’re thinking of them.

9. While you’re inviting prospective clients to your branding event, you can introduce new services or products at the same time. This is one of the reasons the postcard is so versatile.

10. Finally, postcards are the best way to generate leads and target accounts for your business. You’ll find you get more business than you ever did with social media.

Operating a small business is not always the easiest thing to do. However, with the right tools, you’ll do great. Postcards are the one marketing tool that will set you aside from the rest.



(Not So New) Markets for Green Businesses: Law, accounting and architecture firms

13 03 2008

Image source | www.jiinjoo.com

An http://greenprinteronline.com dispatch.

When asked: how “green” are you, the brains behind accounting, IT and architectural firms who, kudos to them – both the closet greens or eco-warriors who proudly bear their eco-badge on their sleeve – jump up to say that they are helping their clients drive sustainability solutions.

Even lawyers are realizing their impact on their environment. No seriously, lawyers are sharp enough to know that using all that virgin paper cannot be good to the environment.

But when it comes to driving internal sustainability initiatives? Many still respond by: “we recycle”. Period. Read the rest of this entry »



A green biz guide to recycling electronics – Origin Design does “Mission Zero”

2 03 2008

 

Photos by Chris Jordan | “Intolerable Beauty: Portraits of American Mass Consumption”

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

According to the federal Environmental Protection Agency, used or unwanted electronics amounted to 1.9 to 2.2 million tons in 2005, with most of that ending up in landfills. We did a post earlier on the how the chemicals that seep into the soil, even decades later, can have harmful human health effects and the fact that heaps of the stuff are often left abandoned in developing countries. Read the rest of this entry »



Designer Nate Burgos on Sustainability + ‘Design Activism’

16 02 2008

Image Source: http://www.replate.org

We ask design guru Nate Burgos, named Fast Company’s debut “Fast 50 Champions of Innovation“, to reflect on how the Internet changed how designers ‘make connections’ and why government and ‘big business’ should care about environmental sustainability and design activism.

Our take: major organizations should take a cue from the incredibly creative and nimble ways designers (who often, historically speaking, have a pulse on how online mediums work faster than business) are using the Internet and multi-media platforms to attract highly engaged users – not to mention high web traffic rates. Here are nine websites to watch and more on what the ever quotable Burgos said on design activism, the Internet and sustainability…

Here’s what the ever quotable Burgos said… Read the rest of this entry »



40 tips to “Eco” your Marketing Package in 60 Seconds or Less

6 02 2008

Image source: www.futureproofnola.com.

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

At some point, one comes to the inevitable conclusion that in order to “green” your marketing material, one needs to take a little extra time to plan ahead and live a “slow food” version of marketing. Yes, I hear the snickers and yes, even marketing speed demons can learn a thing or two from the slow movement.

So, for all you energizer bunnies out there, here are a few tips from Montreal based Vivace Design‘ s Karine Himbeault that, incidentally, we found take 60 seconds or less to actually carry out.

Read the rest of this entry »



The “Story of Stuff”: too Mulch Design?

25 01 2008

Image source: www.inhabitat.com

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

Today, I caught the “story of stuff“: a 20-minute, fast-paced look at the dark underbelly of our consumption patterns. The clip exposes the links between a host of environmental and social issues while showing you the real cost of that $5 radio (metals from South Africa, 14 years olds from the Congo dropping out of school to work in factories…). Read the rest of this entry »



Cut out “greenwashing” in 2008: a short guide to creating a real campaign

10 01 2008

Image source: www.greenpeace.org

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

The market for sustainable goods and services is gigantic – an estimated $209 billion or 35 million consumers in the U.S. alone, according to a Lifestyles of Health and Sustainability (LOHAS) study.

Think jumping on the “environmental-Armageddon-is-upon-us-we-are-doing something-about-it-hear-me-roar” business bandwagon will be easy? Think again. Read the rest of this entry »



Global warming deniers denounce Congress’ move to CFLs and LEDs

8 01 2008

An http://www.greenprinteronline.com dispatch.

LATEST in CFL Debate: No Actual Data on CFL migraine scare in The Daily Green

Conservative bloggers denounce US Congresses’ move to CFLs as a mercury health hazard and a “High Priest Al Gore of the Church of Global Warming of Modern Day Idiots (MDI)” falsity while of course, sourcing the “science” behind their claim as, what else, another conservative blogger’s opinion. Read the rest of this entry »



Xerox slashes emissions 18% below 2002 levels and saves $18M

28 12 2007

Image source: akamaitech.net
Through innovation in their paper and ink use and operational changes, Xerox reduced its greenhouse gas emissions 18 percent below 2002 levels. The move saved the company $18 million dollars and spurred a new, more stringent goal of driving down emissions 25 percent below that 2002 baseline. Printing green has gone corporate mainstream.



The business supply chain: 8 easier ways to be eco-friendly

26 12 2007

 

Image source: http://blog.americanfeast.com

Strategies: Manage your supply chain

Just tip #8 of 10 tips from the Greater Vancouver’s Regional District’s “Smart Steps Strategies

Your supply chain is made up of the companies that help your business secure materials and distribute products to the right place at the desired time in the quantities needed. The supply chain thus offers a unique and relatively easy opportunity for your firm to influence suppliers to the benefit of the environment. Read the rest of this entry »