Clearly Green Design on “zag!” and bucking the marketing trend

20 05 2009

A Green Printer “Design Goes Green” dispatch. An interview with Deb Ozarko, Director, Creative Services of Clearly Green Design.

[digg=Being “green”, socially aware and committed to the planet doesn’t mean that design solutions have to be serious and dull]

1. If a client comes to you saying that they want to market themselves as a green company, what kinds of advice would you give them in terms of identity and design?
Before I would give them any advice, I would accurately determine their motives. As both a visual communicator and a social/environmental activist, I have a very large responsibility to the public and the planet – as well as my own personal ethics. Clearly Green Design takes our commitment to the environment, animals and social justice causes very seriously so its critical that we understand the motivating factors for a company before we go any further. A green claim or green identity no longer has the same validity that they used to because of excessive greenwashing. Greenwash is rampant because so many companies have simply jumped on the green bandwagon in order to keep up with the trend. Personally, I find this really sad because there is alot at stake here – namely, planetary survival. A glaring example of greenwash are the green claims made by the Walmart corporation. I honestly don’t know how the folks at the communications agency who market Walmart can sleep at night. Read the rest of this entry »



Wild, green business card ideas to re-ignite your brand

22 04 2009

So, the economy is down the tubes and it’s all over the tube.

Why not take this time to incubate your business (from a caterpillar into a butterfly metamorphosis, if you will) and re-invest in your brand.

This is likely a slower client year than most businesses may be used to so lack of time is no excuse not to get started. And money?  When business is scarce for your retail neighbours down the street, consider that suppliers may be more willing than usual to negotiate high volume orders. Read the rest of this entry »



Green Printer’s top picks for ‘meaningful’ Earth Day marketing

9 04 2009

Earth Day takes place this April 22nd.

As a green leader or entrepreneur, the day begs the question, what will you be doing?

In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties. Read the rest of this entry »



‘Indie-craftpreneur’ Jill Bliss on crafts, entrepreneurship and victory gardens

18 02 2009

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

1. Jill, you are an artist, designer and crafter. Tell us about what you do and what you create.

First and foremost I create detailed native nature drawings. With these, I create an eponymous line of paper goods and fabric accessories. I’ve been an “indie-craftpreneur” since 2001, selling my goods on my retail website and in boutiques worldwide. I also create murals, take on custom art commissions, and the occasional graphic design project for like-minded businesses. Read the rest of this entry »



Eco-friendly paper order saves 237 000 BTUs of energy, 30.90 lbs of emissions and 0.33 trees

5 12 2007

Image source www2.slac.stanford.edu

A www.greenprinteronline.com dispatch.

Customers care about how many trees your company saves. And no, there is no need to trek your staff all the way out to Indonesia to show that you care about carbon offsetting via tree planing though we do not discourage such acts of corporate altruism. Read the rest of this entry »



Treeless paper: it’s true, it exists and other appetizers

14 11 2007

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A greenprinteronline.com dispatch.

Garden Wise Guy (aka Billy G.) wrote in to comment on a recent article on easy, tree-loving office tips.

Green Printer,

Good start for a conversation. Two of your items left me wanting to
try them but more information is needed. How about an explanation of
what “treeless paper” is and how one finds it? Purveyors?
Read the rest of this entry »



Got a green business? First pit stop: get yourself an environmentally conscious designer

12 11 2007

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A greenprinteronline.com dispatch.

Once in a while, we like to scope out – and bring you – some of the best talent on the planet oozing out of the fast-growing, environmentally-friendly design industry. Okay, the planet is a stretch, let’s say this continent for this post.. Read the rest of this entry »



7 deadly blog sins thou shall not commit on thy eco-blog

11 11 2007

 

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Besides loving chic elk and using eloquent Shakespearean language to speak about the beauty of treeless paper, sustainable printing technologies and paper that’s good to the planet, we devout tree-huggers here at Green Printer love to give you cool ideas to start and skyrocket your own eco-blog. Read the rest of this entry »



The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism

9 11 2007

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A greenprinteronline.com dispatch.

Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.

Environmental activists are getting more sophisticated and more entrenched into the corporate boardroom than ever before, recognizing even how corporations manipulate Google to manage their billion dollar reputation online.
Read the rest of this entry »