A love of postcards and graphic design is what originally inspired Virginie St-Jean, owner of Green Banana Cards, to attempt to turn her two passions into a business.
During her planning process, she decided to be realistic about the fact that Joe Schmo on the street isn’t necessarily interested in buying packs of beautifully designed postcards. However, if she differentiated her cards in a very unique (and Canadian way), her idea might just be viable.
“Since postcards are not as popular as they used to be with the general public, I thought that the only way to be successful selling postcards was to create a novelty product,” she says.
So, she began by designing a moose into her first product. Customers who receive the card can cut out the various parts and assemble them into a three-dimensional paper moose. And as the popularity of the product grew, she added on other animal designs, including a puffin, wolf and mammoth. St-Jean is currently up to 14 designs total, and has plans to add animals from Down Under to her line of cards in the spring.
Her designs are ordered wholesale for gift shops all over the U.S. and Canada, and she also offers smaller custom orders through her Etsy store.
Another aspect of her business that sets her apart is her commitment to using sustainable papers and inks for her products. Green Printer Online‘s line of eco-friendly paper and the ability to order directly online is why St-Jean chose to work with us exclusively.
“I get a quality product and it often ships faster than expected, which is great.”
Categories : Blogging, Business, Environment