Green alone won’t ‘recession-proof’ eco-friendly products

25 03 2009

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch.

While more people are cutting back during the recession, green sales still remain strong with companies that have positioned themselves well in branding and marketing. It’s a topic that the much anticipated April 20th PSFK “Creativity for Change, Ideas to Make Things Better” conference in New York City will be speaking about as part of their sustainable and socially conscience agenda.

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.” Buyers plan to remain loyal to products that they perceive to have strong social value. Read the rest of this entry »



Core Industries on the death of PR stunts and the “Age of Consequence”

10 03 2009

Green Printer speaks with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive. Read the rest of this entry »



Let’s kill the business card and have an iPhone pow-wow

23 09 2008

A www.greenprinteronline.com dispatch.

Let’s kill the business card, the paper one that is.

Why do we need it anyways? It does that hideous bent corner thing when you take out of your wallet (excuse us “Mr. That’s-why-I-get-my-cards-lamented”, you are an exception), the VP of Financial Genius gets tossed next to the Hatha yoga instructor and besides, that font you chose, with painstaking care, is ugly anyways. Read the rest of this entry »



Three widgets to measure and help your ‘sustainability bottom line’

12 08 2008

A www.greenprinteronline.com dispatch.

You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget – a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ. Read the rest of this entry »



Six real-life tips to kickstart a Green Team at work

14 06 2008

A www.greenprinteronline.com dispatch

For all those days when you believe your green values aren’t aligned with your workplace but you can’t – or don’t want to – make the eco-entrepreneur step, here are some immediate action steps to try out at the office this Monday.

Remember: while many green teams start from humble beginnings, they can grow exponentially – pent up passion for green amongst employees can be powerful driving force. Read the rest of this entry »



Office Hypocrisies: Eating steak at climate change conferences

16 05 2008

A Green Printer dispatch.

Today, I sat in at an insurance board of trade luncheon conference to learn about the value of investing in our nation’s sewage and water infrastructure as a means to deal with the havoc climate change could wrought on our nation’s coastal communities.

Apparently, history has shown that access to clean water is the first thing to go down in several weather, flooding and tidal storms. Translation: we could be scrambling for bottles of water if our government does not get to upgrading our current system up to par. Read the rest of this entry »



Earth Hour: Tooth fairy delusion or one hour vigil?

29 03 2008

Image source: http://timblair.net | Lights out for Sydney, Australia 2007

An http://greenprinteronline.com dispatch.

Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.

Despite gripes that Earth Hour falls on the NCAA basketball regional, it’s lights out for over 23 major cities worldwide like Toronto and Bangkok. Read the rest of this entry »



(Not So New) Markets for Green Businesses: Law, accounting and architecture firms

13 03 2008

Image source | www.jiinjoo.com

An http://greenprinteronline.com dispatch.

When asked: how “green” are you, the brains behind accounting, IT and architectural firms who, kudos to them – both the closet greens or eco-warriors who proudly bear their eco-badge on their sleeve – jump up to say that they are helping their clients drive sustainability solutions.

Even lawyers are realizing their impact on their environment. No seriously, lawyers are sharp enough to know that using all that virgin paper cannot be good to the environment.

But when it comes to driving internal sustainability initiatives? Many still respond by: “we recycle”. Period. Read the rest of this entry »



A green biz guide to recycling electronics – Origin Design does “Mission Zero”

2 03 2008

 

Photos by Chris Jordan | “Intolerable Beauty: Portraits of American Mass Consumption”

Design Goes Green – The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.

According to the federal Environmental Protection Agency, used or unwanted electronics amounted to 1.9 to 2.2 million tons in 2005, with most of that ending up in landfills. We did a post earlier on the how the chemicals that seep into the soil, even decades later, can have harmful human health effects and the fact that heaps of the stuff are often left abandoned in developing countries. Read the rest of this entry »



Is our clutter making us fat and less “green”? Fast, eco-friendly de-clutter tips for busy lives.

25 02 2008

Warning: so, as the video and Oprah’s darling du jour and guerrilla closet warrior Peter Walsh so clearly outlines, our pack-rat habits are making us chubby. They can also be a barrier to us going green. Not surprising, did you notice that your lean and toned friends also tend to have pretty darn spotless, sustainability-forward and organized homes, while your plumper friends tend to lavish in “chaotic creative” spaces. Hmmm… Read the rest of this entry »