Three coolest, new tech tools to shake up your green marketing….

14 05 2009

A www.greenprinteronline.com dispatch

As we are gearing up for week full of interviews from Clearly Green Design and the Futuresonic Festival and Conference (a sneak peek photo of the Futuresonic interview above!), this week’s uber-short post is on some valuable and unique tools for business owners looking to refresh their green marketing efforts.

1. Widgetbox allows you to search for widgets and once you find a good match for your busines, it lets you customize the mini-application and add it to your own Web site or blog. Green Printer even has one too.

2.  Volusion. Because Barack Obama used it in his campaign and well, look where it took him. No seriously, Volusion’s Gold Plan edition offers new social commerce features and affordable plans for tech-savvy entrepreneurs.

3. Besides Google AdWords, Clickable Pro for Advertisers is an affordable and simple online advertising Web service that helps small to medium sized businesses to create and manage search marketing campaigns from a single location.

That’s it! We told you it would be short. Stay tuned for the blog-blitzrieg next week through our “Design Goes Green” series.



Three widgets to measure and help your ‘sustainability bottom line’

12 08 2008

A www.greenprinteronline.com dispatch.

You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget – a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ. Read the rest of this entry »



Direct mail companies go green(er)? Say it isn’t so, Green Marketing Coalition!

25 07 2008

A Green Printer dispatch.

This week, greenwash fatigued bloggers (Gawker describes it as improbable a real news item as ‘the hot dog industry going vegetarian’) and non-profit spokespersons turned a skeptical eye on a group of direct marketing companies called the Green Marketing Coalition (GMC). Corporate clients, including Microsoft, Washington Mutual and OptimaHealth, are also in on the initiative.

GMC’s goal? Altruistic enough. According to the New York Times article “Direct marketing goes green. No, really”, these marketers are joining hands and taking small, albeit very conservative, steps to make an inherently unsustainable practice (i.e. sending wads of personal junk mail) at least a little bit greener. We have already written about junk mail solutions and naughty, catalogue-sending companies before and so we were curious about what best practices the industry funded group came up with. Read the rest of this entry »



Six real-life tips to kickstart a Green Team at work

14 06 2008

A www.greenprinteronline.com dispatch

For all those days when you believe your green values aren’t aligned with your workplace but you can’t – or don’t want to – make the eco-entrepreneur step, here are some immediate action steps to try out at the office this Monday.

Remember: while many green teams start from humble beginnings, they can grow exponentially – pent up passion for green amongst employees can be powerful driving force. Read the rest of this entry »



Paperlight footprint? A Day in the Life of a Slick Brochure

6 06 2008

Image source: it all skyrocketed with Gutenberg‘s printing press…

A Green Printer dispatch.

Ever wondered how much energy and thought it took to produce that shiny brochure your marketing staff handed to you this week? And no, it’s not just the brand and visual design genius we’re talking about.

Let’s face it: making a few pieces of paper look pretty takes up some pretty hefty resources and the paper and pulp industry is there to meet our paper hungry needs (so much for the paperless office). Read the rest of this entry »



Green, recycled paper brands – The four you don’t know

2 06 2008

Image source: Ecofriend.org

A Green Printer Online Dispatch

Do you scoff at company-made labels (i.e. internal labels) and only go for the non-profit, third party born eco-labels when buying green office supplies? Or do you take both with a grain of salt, comparing the merits of “private” and “public” labels?

If you’re the latter or if you are a green procurer, you probably want to streamline the “boom! done, I’m buying that product – not that one – because it has a trusty brand” process. So, here are the ins and outs of some of the up and coming brands that you’ll see in Staples, online or in a custom office paper supply shop. Read the rest of this entry »



Seven Ways Business is Green-ing Our World: One paper product at a time

9 05 2008

Image source: http://www.cubeking.com | An http://www.greenprinteronline.com dispatch.

The big names cannot help but pump out more sustainable paper products on an almost weekly basis. From biology college textbooks gone green to carbon friendly greeting cards, we’ve rounded up the top ten green papier goods that caught our eye.

7. So, the FSC is not perfect. But it’s a start and it speaks volumes when office supply giants like Staples start to sell what most of us want to start using already in the copy machine: post-consumer waste paper.

6. Green textbooks are challenging Penn State University‘s exam taking establishment. Talk about a YAWN generation.

5. Perfect for the green spy in your life? Xerox has got paper that erases in 24 hours.

4. From your hiking map to your grandma’s birthday letter: Chris Ryan, a publisher of outdoor recreation and guide books now buys up to 15 tons of outdated maps at a time to meet his customer’s demands from these premium quality, unique envelopes made from 100% post-consumer content.

3. Random House’s 2008 15% recycled paper policy: the one that triggered a short-term revenue decline and in the future (if the right CEO steps up to the plate) has the potential to paint the publishing world a darker shade of green.

2. Live lighter at the office by switching to 100% post-consumer waste paper and then showing off your CO2 and tree savings using Green Printer’s eco-calculator widget (we couldn’t resist a well-time “plug”!)

1. Verysupercool (yes, that is their real and uber-funky name) teams with CarbonFund.org to create the Greenest Little Greeting Card in Texas.

So, even while the mythical paperless office lures us with its green goodness, we still use and love our paper – printed on both sides, thankyouverymuch.

Save trees, time and money the eco-friendly way with our recycled paper, sustainable printing methods and eco-calculator with Green Printer – more details at http://www.greenprinteronline.com. Now, wasn’t that easy?



Five funky, social networking tools to ignite your green blog’s traffic

9 11 2007

sunflare.jpg

A greenprinteronline.com dispatch.

Widgets and blog traffic tools are making headlines – and who better to share the widget love than with your green blog readers who, of course, religiously scour your posts for that genius eco-blogging tip or “leaked” environmental news story. For our part, we did a post on funky CO2-calculating widgets but in the long run, we go to sej.org where all the hacks with the inside stories, er, reporters, go to find their news.

1. Here’s a widget in beta version from the UK that doesn’t beat around the bush – its sole purpose is to drive traffic to your blog. Well, Blog Rush has a few bugs like displaying the same stories (they’re working on it) but the idea behind it has a lot of potential. In a nutshell, Blog Rush broadcasts your latest post title to other blogs.

2. Cliqin is better developed than BlogRush but you need to join a “clique” first. The beauty: there is no huge environmental clique yet. Window of opportunity? I think yes. Hop to it. Read the rest of this entry »