The 3 Commandments of a Top, Green Blogger (and Digg-er)

21 11 2007

A dispatch.

According to The Daily Green featured video clip of top green digger, Andrew Sorcini a.k.a. Mr. BabyMan (he cautions others not to let their girlfriends choose their online nickname), it takes unwavering commitment or, if you like, borderline obsession, to become a top green blogger, or more accurately: a top, green Digger.

Whether or not you agree with his sense of humour, Sorcini is on top.

He has been named #1 Digg-er at some point (no small feat given there are some 2 323 343 Digg-ers in the blogosphere) and submitted over 4570 YouTube videos since 2005. He has also returned the favour by “Digging” over 16 000 posts , thus earning blog Karma and online “networking” points.

So, why does it matter to become a top, green Digg-er anyways? Quite simply, it is a way of attracting more eyeballs, easier and faster, to your eco-blog or cool, socially conscious website content. You essentially engage in a give and take relationship with your readers (fellow bloggers) and provide informational and entertainment value that traditional media cannot.

Here are 3 (short cut) commandments we’ve mapped given the trends of the top ten green bloggers and diggers – no need to Digg 16 000 posts here:

1. Know who is on and who is reading blogs
According to a recent survey, 40% of Digg submissions are technology and science stories (including environmental ones). That means that a well-educated, tech-savvy climate scientist or a 21-year-old Engineering student who has the pulse on the latest Google Earth gadget is scouring right now.

Tip: One reporter suggested taping a picture of their audience above their computer monitor in order to remember who you are writing for. Case in point.

2. Grasp – quickly – the content that everyone else misses
Scour and break top environmental news, yes, but also check out what your activist, researcher and even police (crime and traffic will always make news) friends are up to – they are usually the first with their eye on the latest news-worthy content.

Tip: Search the forums on places like to see what other environmental and special interest groups are talking about.

3. Build and tap into your network
Take note that Digg-ers like Sorcini have an extensive network from their role in the film industry (he worked with Disney) and, with the knowledge that their content provides value and newsworthy content, they are not shy to ask others to return their link and Digg favours.

Tip: Extend beyond family and friends and ask your network of clients (especially the “opinion makers”), suppliers and co-workers to digg your quality blog posts. Check out the five, top green business blogs from the Future of Business too. Remember, each person can have a domino effect so feel free to recruit others to Digg your posts.

DeSmogBlog serves up one of the best examples yet – they earned 2874 Diggs for obeying the three, top blog commandments.

Green Printer, the website – not just the blog – has a cool and useful way for you to demonstrate your environmental commitments when you are done blogging and digging: the Eco-Calculator. Save trees, time and money the eco-chic way with our recycled paper and sustainable printing methods. We use science-backed sources to calculate your organization’s environmental impact with each paper quote and we can print how many trees you save on the back of your business cards – more details at Now, wasn’t that easy?



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