The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism

9 11 2007


A dispatch.

Victoria’s Secret’s executives never expected this story to skyrocket from the underground level of blogs and hack basements to full page ad coverage of the likes of the New York Times. And, we didn’t even get to the part of Victoria’s Secret garnering a legal (and reputation) bill longer than Gisele Bundchen’s legs but there you have it: a case study that blogs have power and consumers are watching your every (un)green move.

Environmental activists are getting more sophisticated and more entrenched into the corporate boardroom than ever before, recognizing even how corporations manipulate Google to manage their billion dollar reputation online.

All the more reasons to find out who sources your products – including your paper products. While social networking is a blessing (usually) for most companies as explained by Search Engine Journal blog, it can also open up companies to public scrutiny unheard of before (as discussed by especially in light of climate change and deforestation being in the news 24/7 .

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Green Printer, the website – not just the blog – has a cool and useful way for you to demonstrate your environmental commitments: the Eco-Calculator. Save trees, time and money the eco-chic way with our recycled paper and sustainable printing methods. We use science-backed sources to calculate your organization’s environmental impact with each paper quote and we can print how many trees you save on the back of your business cards – more details at Now, wasn’t that easy?



2 responses to “The “Thongs of Mass (Forest) Destruction” and other reasons businesses should pay attention to online activism”

11 11 2007
7 deadly blog sins thou shall not commit on thy eco-blog « Green Printer (01:12:09) :

[…] a snarky comment or two about your blog and its relation to off-blog products and services at the end of a […]

15 11 2007
Don’t make the “naughtiest” corporation list: save endagered forests, use recycled paper « Green Printer (23:54:14) :

[…] the Victoria (dirty) Secret fiasco is anything of a hint of what’s to come for corporations like Sears from the new breed of […]

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