Unofficial ‘Hot’ List of Green Design Firms – Green Printer’s picks for January 2009

17 01 2009

A Green Printer dispatch.

NOTE: Thank you to Lisa Campbell and Steven Campbell for the following correction. Green Smith was the public relations company contracted to collaborate on, not create, the plantatree™ campaign, and the product was actually developed by Lifford Wine Agency. More details about the wine product and it’s creation are at

What does design have to do with my organization? It’s a question business owners, non-profit leaders and institutions often ask. And, the answer is: lots.

A senior colleague once told me, “Form is just as important as content, Olga and don’t let anyone tell you otherwise.”

And yes, it’s been drilled into our heads: “you can have a great product, but if you don’t [insert verbs like ‘market’, ‘brand’, ‘package’ here], you won’t succeed, etc.”. And it true. But design is more than just a means to an end to sell more of your widgets. It also plays a role in the improvement and development of your offerings and sometimes, your organization.

And nowhere is this more evident than in emergent green design companies and by design, I’m referring to agencies that offer, in one place, graphic design, identity and select communication services.

Those brave ones who have postponed making an immediate few extra thousand (or tens of thousands) working for Mr. Clean (or other brand) to set up their own green design shop are now unabashedly telling businesses, non-profits and Universities what to do with their product or service and how to do it.

And, who can blame them for taking a greater degree of ownership over the green product or service itself? These green firms have often shed enough entrepreneurial sweat to earn the roles of advisors and more importantly, their passion for using design as bridge to sustainability just tends to make stuff look and feel better.

For instance, take a cure on the death of senseless and resource-depleting stuff from the design manifesto by Allan Chochinov.

Ecopreneurist‘s Megan Prusynski previously wrote on her journey on starting a green graphic design firm and she has some stellar resources on green business planning for those considering making the leap to start up their own green design firm.

So here is Green Printer‘s unofficial and highly unscientific list of stellar green design and communication firms for January 2009. Think your firm deserves to be on the list? Let us know.

1. Green Smith – They collaborated on the incredibly cool plantatree™ idea where, when you buy a bottle of wine, plantatree™ wines donates 100% of the profits to support Tree Canada.

2. Anatomy Communications –  Anatomy Communications is hot because of their ‘how to’ masthead on serene business, not to mention their solid client list. I feel serene already.

3. Studio7 Designs – We think Studio7 Designs was onto something great the first time we blogged about them. They are still rocking with their portfolio and feel confident enough about their services to post what every green entrepreneur loves: links to free design stuff like web templates, fonts and graphics.

Other news we like
Green Graphic Design, a book by Brian Dougherty, on “breaking down the concept of “green design” step-by-step and how “designers communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations”.  Give it to your green design firm to read. Now. Thank you to Nate Burgos of Design Feast and the Design Feaster blog for this excellent tip.

How critically important is saving trees for your clients when it comes to printing? Just 1.3% apparently. Check out the full story and survey on what customers and printers say matters most to them when it comes to green printing, marketing and recycled paper in Gail Nickel-Kailing’s article in

Th unstoppable graphic designer wunderkind Jason Cass spotlights Colin Wright – a designer who feels strongly about sustainability. Wright’s impressive list of clients include Procter & Gamble, Wal-Mart and Factory Green.

Want to know how much greenhouse gas, trees and wastewater you can save by using affordable, eco-friendly paper products? Find out and keep track of your organization’s environmental savings today by adding Green Printer’s Eco-Calculator widget code to your blog, Facebook or website.



One response to “Unofficial ‘Hot’ List of Green Design Firms – Green Printer’s picks for January 2009”

27 01 2009
The Direct Marketing Voice Links: 1-27-2009 | The Direct Marketing Voice (07:23:54) :

[…] Green Printer: Unofficial ‘Hot’ List of Green Design Firms – Green Printer’s picks… […]

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